2021 King of the Hammers Media Credential Application
  • 2021 King of the Hammers

    MEDIA CREDENTIAL & MEDIA PORTAL APPLICATION
  • Thank you for your interest in providing media coverage for the 2021 King of the Hammers Powered by OPTIMA Batteries.

    At ULTRA4 Racing, we believe in empowering our press, media and influencers and appreciate your help to spread ULTRA4 Racing news to your community. We have always worked hard to serve onsite and offsite media with helpful online tools as well as create a warm and safe environment onsite. 2021 will be no exception, however, onsite access will be more limited and digital access more robust and easy to navigate.


    DUE TO COVID-19 CONSIDERATIONS, ONSITE MEDIA COVERAGE TERMS HAVE CHANGED FOR 2021. PLEASE READ THE FOLLOWING INFORMATION IN ITS ENTIRETY BEFORE APPLYING FOR CREDENTIALS.


    All persons who will promote and cover King of the Hammers must sign up for the online media portal access, regardless of whether you will be onsite or offsite. All onsite media operate under the Hammerking Productions Film Permit. 

    In 2021, all persons covering King of the Hammers must sign up as media and will receive access to the Media Portal. Onsite media will receive more information and mandatory meetings pre-event - online.

    REMOTE & DIGITAL MEDIA SUPPORT:
    - New Media Portal segmented by race that will include:
                Press Kits
                Press Releases
                Race Facts
                Team Quotes
                Results
                Rights Cleared Images for media use
                Team Press Releases – News Feed
                Zoom video press meetings – teams and special topics
                Video support

     

    PRESS & MEDIA IS DEFINED AS:
                1. Press outlets on assignment (onsite or remote) - Outlet staff and freelance journalists specifically on story assignment. For example: Four Wheeler Network, Racer,
    Autoweek, Race-Dezert, national, regional and international news, lifestyle publications, etc.

                2. Official ULTRA4 media - Internal media staff, approved freelancers, approved sponsor media.

                3. Team media - Media representing an individual race team.


         MEDIA TENT IS AVAILABLE FOR:
                1. Press outlets on assignment
                2. Official ULTRA4 media
                3. Sponsor press
                Subject to space availability

     

    TEAM MEDIA:
    Team media is welcome to photograph and video their teams in non-restricted areas. Team media is limited to 1 photographer and 1 videographer in the start finish area on the day 
    of team qualifying and racing. Team photographers and videographers are not approved for restricted venue access for other race days that their team is not racing or qualifying. (Restricted areas are defined as not available to the general public including roped off rock venues.)

     

    FEES:

    All media must purchase a USAC license = $35 single event fee or $99 per year
    Approved freelance & team media credential fee = $100

    All media categories must purchase a ticket to enter the Hammetown gate. Other fees may apply including RV fees, wifi, etc. 

    Credentialed media will receive an email with the proper link to fees based on your determined media level in a separate email.

     

    ALL COMMERCIAL PROJECTS ARE OPERATING UNDER HAMMERKING PRODUCTIONS FILM PERMIT. ALL PROJECTS COMMERCIAL IN NATURE, INCLUDING SHOOTING FOR A PAID TELEVISION OR WEB/DIGITAL SHOW OR SERIES MUST REGISTER AND PROVIDE A COMPLETE OVERVIEW OF THE PROJECT AND DISTRIBUTION.

    DUE TO THE CHANGING NATURE OF COVID-19 GOVERNMENTAL GUIDELINES, GATE ACCESS & ONSITE REGISTRATION PROCEDURES WILL BE OUTLINED TO ALL ONSITE MEDIA WITHIN 14 DAYS OF THE OPENING OF HAMMERTOWN ON THURSDAY, JANUARY 28th. **ALL INFORMATION & PROCEDURES ARE SUBJECT TO CHANGE.**

     

  • The following form must be filled out in its entirety. Incomplete application forms will not be processed.

    *Only one person per application form! The person must fill the form out, not a representative as a signature is required.*

    Upon submission of the form, please expect 7-10 business days for a response. For questions, please contact media@kingofthehammers.com.

  • Format: (000) 000-0000.
  • MEDIA TYPE

  • TERMS & INFORMATION

    - Media credential must be completed in its entirety. Any media that does not provide all media plans and assignments may be subject to the revoking of credentials. 
    - Hammerking Products reserves the right to restrict or regulate media access to various rock venues.
    - All media will need to present picture ID onsite if requested and scan code.
    - All media will be required to submit a negative COVID-19 test. Details to follow.

    - Vests - All credentialed media will be presented a media vest. No media will be allowed to wear personal vests. All media are required to turn in vests. 
    - Members of the media must be at least 18 years of age.
    - All members of the media must attend mandatory media briefings. Meetings may be prior to the event via video call.
    - All media agree to reference the official event names in press. A full list of official names will be provided.
    - A MAXIMUM of two (2) media credentials will be granted per APPROVED media outlet unless otherwise approved by the organization.
    - Media credentials are non-transferrable.

    - NO media credential requests will be accepted after January 15th or onsite. No exceptions.
    - Submitting a media application does not guarantee approval.
    - Any and all media may be asked to move from a specific location for any reason.
    - Unprofessional and unsafe behavior or ignoring requests of safety workers, BLM, and/or Hammerking officials will result in the immediate revoking of media credential.
    - Media may be asked to submit samples of published work and/or a letter on letterhead from the assigning media source, editor, etc. Personal, non-copyrighted distribution (i.e.: YouTube, Facebook, etc.) will not be considered for onsite media access. 
    Media credentialing is a 2-part process.
    #1 - apply and receive approval by Hammerking Productions or Soulside Network.
    #2 - Purchase a USAC media license. 

    All approved media will be sent instructions for purchasing online after January 10. Anyone purchasing a USAC media license without first receiving media credential approval will not be allowed media access. DO NOT BYPASS THIS PROCESS IN THE ORDER LISTED ABOVE.

    - All media will be required to sign the Hammerking Productions liability waiver and copyright conditions.


    Per FAA regulations, drones (Unmaned Aircraft Systems) are not allowed. If you have any questions regarding this policy please contact emilysmiller@mac.com | 916.719.9949.

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