Form

CREATIVE BRIEF
Client full Name
First Name Last Name
Role on Project
Company name
Phone Number
- Area Code Phone Number
E-mail
Names, designations and contact information for other key decision makers.
Product or Service brand name
Why are we creating this campaign/ad?
Who are we creating it for?
What do we want to say to them?
What do we want them to believe or do when they hear us?
Why should they believe us?
Where will we say it?

Television Print: Newspapers Print: Magazines Print: Direct mail OOH - Transit OOH - POS OOH - billboard OOH - posters Radio Web banners Web microsite Web viral Guerilla events
How much can we invest to say it well?
When do we need to say it?
Keep this in mind:
Avoid this:
Supporting documents
Timeline: Major milestones
Briefing*
- Day - Month Year
Client Review*
- Day - Month Year
Approval*
- Day - Month Year
Production estimate approval
- Month - Day Year
Production begins*
- Day - Month Year
Production Approval*
- Day - Month Year
Release/Air/Live date*
- Day - Month Year
Submit
Completed on*
- Month - Day Year
at
/ Hour Minutes
Should be Empty:

CREATIVE BRIEF