Audience Analysis Creator
Before you get started on this, read the sections in our textbooks on audience. Then, define the 7 Key Characteristics of your audience. When you are finished, the information will be sent to your e-mail address (in the form below).
1. Describe your intended target audience's age range(s). Consider reading ability and visual requirements (e.g., font size).
2. Explain your intended target audience's level of expertise with the subject. Will they understand technical jargon? Will they require visual explanations?
3. What is your intended target audience's level of education? Consider the types of abilities and abstract thinking you are targeting.
4. Describe your intended target audience's cultural perspective: young and hip? single working mom? retiree? working professional? person with disabilities?
5. Discuss your intended target audience's favorable or unfavorable attitudes about this subject. Will they already have an opinion?
6. Explain about your intended target audience's expectations for the written piece. Error free? Highly visual? Interactive? Certain layout?
7. Describe the context in which this written piece will be viewed by your intended target audience. Via email? On a poster? At home? During a meeting? Via smart phone?
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Use this information to write a detailed audience analysis. Submit this audience analysis with BOTH your first and final drafts.
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