Form

BRAND DEVELOPMENT BRIEF
Client full Name
First Name Last Name
Role on Project
Company name
Phone Number
- Area Code Phone Number
E-mail
Names, designations and contact information for other key decision makers.
What is the company mission/vision?
Why are we in brand development?

New product/service launch Brand refresh Re-branding
Product or Service description
For whom are we creating this product/service and brand?
What is the product/service "Reason for Being"?
What impression do we want the brand to make on our audience?
What is required?

Brand name Logo Branded stationery Brand ID system Brand standards Package design Livery/uniforms Full brand identity system Brand microsite
How much can we invest in brand development?
When do we need to say it?
Keep this in mind:
Avoid this:
Supporting documents
Timeline: Major milestones
How will we measure the success of brand development

discipline and consistency across communications stakeholder/employee approval
Briefing*
- Day - Month Year
Client Review*
- Day - Month Year
Approval*
- Day - Month Year
Production estimate approval
- Month - Day Year
Production begins*
- Day - Month Year
Production Approval*
- Day - Month Year
Release/Air/Live date*
- Day - Month Year
Submit
Completed on*
- Month - Day Year
at
/ Hour Minutes
Should be Empty:

BRAND DEVELOPMENT BRIEF