High-end Fashion Brands Online Communication channels
1. What is your gender?
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Male
Female
2. What is your age?
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18 or less
19 – 24
25 – 29
30 – 34
35 – 39
40 – 49
50 or more
3. Where do you currently reside? (Please name the city)
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4. Below are key words that portray high-end fashion brand personalities. Please select the answer that accurately indicates the way you would describe your preferred high-end fashion brand.
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Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Exclusive
Unique
Innovative
High pricing
Premium quality
Heritage of craftsmanship
Recognizable style and design
Limited production
Good marketing
Strong reputation
Interesting creator/designer
5. Where do you usually gather information about high-end fashion brands? (Please check all that apply)
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Printed Media (Fashion Magazine, Poster, Billboard, Lookbook)
Online Media (Social Network, E-mail Newsletter, Blog, Electronic Magazine etc)
Other Media (TV, Radio)
6. Do you use Internet to keep update on high-end fashion brands?
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Yes
No
7. Which of the following online media does influence you the most when it comes to high-end fashion brands ? (Please check all that apply)
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Brands official websites
Electronic Retail Stores
Electronic Magazines
Electronic Word of Mouth
Social Networking Sites
Blogs or Weblogs
8. What are your main online sources for information about the high-end fashion brands? (Please check all that apply)
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Brands official websites
Electronic Retail Stores
Electronic Magazines
Electronic Word of Mouth
Social Networking Sites
Blogs or Weblogs
9. Which of the following high-end fashion brands online media do you visit on a regular basis? (Please check all that apply)
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Brands official websites
Electronic Retail Stores
Electronic Magazines
Electronic Word of Mouth
Social Networking Sites
Blogs or Weblogs
10. How often do you visit high-end fashion brands official websites?
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Daily
Several Times a Week
Several Times a Month
About Once a Month
Less Than Once a Month
Never
11. How often do you visit high-end fashion brands electronic retail stores (e-shops)?
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Daily
Several Times a Week
Several Times a Month
About Once a Month
Less Than Once a Month
Never
12. How often do you check high-end fashion related electronic magazines (e-zines)?
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Daily
Several Times a Week
Several Times a Month
About Once a Month
Less Than Once a Month
Never
13. How often do you follow high-end fashion related blogs in order to be updated on trends and products?
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Daily
Several Times a Week
Several Times a Month
About Once a Month
Less Than Once a Month
Never
14. Do you follow high-end fashion brands social network groups in order to be part of their community?
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Yes
No
15. How often would you like to receive messages from high-end fashion brands social network groups in order to be updated on their news, events, backstage etc?
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Daily
Several Times a Week
Several Times a Month
About Once a Month
Less Than Once a Month
Never
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