This is your invitation to the invite-only DMA Awards Winners’ Series, a new programme of evening audiences with DMA Awards Gold winners hosted by the DMA in conjunction with the IDM.
Throughout the Winners’ Series, DMA Awards Gold winners from both the agency and client side will share their insight into how they conceived, created and executed the direct marketing campaigns that earned them the highest industry accolade. These fascinating presentations will give you practical insight into the inspiration – and perspiration - that goes into producing an award-winning campaign.
In this, the first in the DMA Awards Winners’ Series, representatives from agency EHS Brann and client COI/Department of Health will discuss their treble Gold-winning Change4Life campaign to tackle child obesity. This highly successful campaign yielded extraordinary results, prompting one DMA Awards judge to comment that it stood out from rival entries because of the way "…it engaged children and their parents to respond en masse."
Agency Wunderman and their client Kern will also talk about their Gold-winning B2B direct mail campaign to promote Kern’s range of precision instruments which resulted in a phenomenal ROI of 750 per cent. According to one DMA Awards judge “Nearly every judge said ‘I wish I’d thought of this’” when they reviewed the Kern campaign.
To find out why these campaigns captured the imaginations of the DMA Awards’ highly experienced judges, make sure you join us at the first evening audience in the DMA Awards Winners’ Series.