This is the most important stage of any promotional project and may include research, scripting and storyboarding. The scope of our involvement at this stage depends on how advanced you are in developing your concept for the project.

In broad terms, we need to pinpoint: the purpose of the project; who the desired audience is; the main message you want to convey to that audience as well as the detailed points; and how you will use the product to reach them. We need to create an end product that is both “on message” and “visually compatible” so it aligns comfortably with your existing marketing collateral.

This will vary depending on production scale and duration.

The cost of editing is basically time based, so the two determining factors are the level of sophistication and the length of the end product.

Please indicate the number of videos you need and how long they will be. For example, a DVD may contain ten menus which each have a 6 minute video, so there would be 10 x 3-10 minute videos.