Marketing Request Form

Marketing Request Form
Name
Email
Company
Division
Community (Please verify spelling is correct).
If not for a specific community, please enter "N/A."
Request Type
How the Monthly Web Audit Works

Basically, you'll run through the following questions regarding your community's page on the davidsonhomes.com website. If the information is accurate, simply select the "Yes, it's Correct." answer and continue through the rest of the questions. If it's incorrect, please select "Other" and let us know what needs to be changed. Once you've answered all the questions, please feel free to leave any additional notes/comments in the "Additional Notes" section. Finally, press submit when you have completed the audit. The form will immediately send your answers to Marketing so they can make any corrections and it will additionally send an email to your sales manager, letting them know that you've completed the audit.
Is the current Price Range correct? (Located in the header, directly below the community's name at the top of the page.)

Other
If present, is the Promotional Banner accurate/up-to-date? (If on the page, it will be a long rectangle directly below the header photo and community name.)

Other
Please click the light blue "Get Directions" button. Does it link to the correct location? (It's located in the dark blue menu bar below the header section.)

Other
Please download and review the Community Brochure. Is it accurate? (The download button is a downward-facing arrow located to the left of the "Schedule Visit" button in the same menu as the "Get Directions" button.)

Other
If this community has an active, onsite sales trailer or model home, please confirm the Google My Business listing is correct. (If it exists, the "Get Directions" button should take you to the listing. Alternatively, find it by Googling "Davidson Homes at [INSERT COMMUNITY NAME])"

Other
If this community has an active, onsite sales trailer or model home, please confirm the Apple Maps listing exists and is up-to-date. Use this link and search for the community's name: https://maps.apple.com/

Other
Please review Nearby Things to Do section, if visible. Is it accurate?

Other
Are the Operating Hours accurate? (Located directly below the aforementioned contact form. If you don't see them, please tell us what they should be.)

Other
Is the Community Features/Amenities Section accurate? (It's located directly below the contact us form on the right side of the page.)

Other
Is the Community Description Section accurate? (It's located directly below the main photo gallery on the page.)

Other
For the Floor Plans Section, are all buildable floor plans or elevations displayed?

Other
For the Floor Plans Section, is the base price accurate for all of the plans? Are the specifications (beds/baths) accurate?

Other
For the Floor Plans Section, are there any floor plans that should be removed?

Other
Is the Interactive Map section accurate? (Are all lots marked accurately? Are there any Move-In Ready homes that should be marked as such? Are there any lots with specs on them that are showing as "Available" incorrectly?)

Other
In the Available Homes section, are all of the homes listed in MLS on the website?

Other
In the Available Homes section, is pricing accurate?

Other
In the Available Homes section, are all photos up-to-date?

Other
In the Available Homes section, are homes correctly marked as "Under Construction" or "Move-In Ready"?

Other
For each available home, is the listed lot number correct?

Other
For each available home, is the estimated completion month correct?

Other
Specific Area
On the website, what city/area should this be listed under? Ex. Gallatin, Hampton Cove, South Huntsville, etc.
Target Price Range
Please enter the target price range for the community. Ex. $400s-$500s
Sales Agent/Point of Contact for Website
Contact Number?
Do we have an included feature sheet for the plans there?
Attach Included Features Sheet

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Do we have an updated plat map for the community?
Community Address

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code
Latitude
Longitude
Do we know what Community Features we'll have?
Community Features
Other Community Features
HOA Dues (Please note per year or per month)
Do we know what Community Utilities we'll have?
Community Utilities
Gas Company
Electric Company
Water Company
Sewer Company
Garbage Company
Internet Company
Other Utility
Number of Community Ponds
Elementary School
Middle School
High School
Area-Specific Attractions
(ex. Parks, Zoos, Family-Friendly Attractions, etc.)
Community Description/Details
(ex. minutes from I-65, USPs)
Will there be a Model Home or Sales Trailer in the community?
If Model Home, which plan will it have? And which lot # will it be on?
If Sales Trailer, what lot # will it be on?
Are lot sizes different per phase?
Please specify lot sizes in each phase.
Please list intended floor plans/elevations for the community.
What do you need? Please only use this for quick, minor updates.
Please list any other details or revisions below that you would like to see listed under this community.
Graphics
Sitemap Update

Please attach the FINAL plat map PDF, complete with Lot #s and Road Names. If those are not included, it will take significantly longer, and it will be a lower priority.
Floor Plan Update

Please include a link to all relevant files. In the notes below, please include which details have changed, whether the changes are division-wide or specific to a certain community, and whether the bed/bath/sf counts should be adjusted. Please be as specific as possible. Thanks!
Which maps do you need updated?
Upload Plat Map

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Are the community's Project IDs in NewStar?
Who needs to review the final version?
When should we add the new map to the website? (Optional)

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
When should we send the new map to the printer? (Optional)

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
Artwork Details
Who's the target demographic? What's the purpose of the artwork? What's the Call to Action? When's the deadline?
Sizes/dimensions for each requested asset
Ex. Flyer A - 8.5"x11". Web Banner B - 1400x200 pixels.
Suggested Copy for Graphic
Note: Marketing may rework this. Requests without copy will take notably longer, since we start with copy and then build the design around it.
Digital Media
Photography/Videography
Events/PR
What is the event's purpose/objective?

Other
Who is the target audience for the event?

Other
What is the desired date, time, and duration of the event?
This needs to be a minimum of 4 weeks from the date of submission, potentially more depending on the estimated attendee count/scale of event. If estimating more than 30-40 people, 6 weeks is necessary.
What is the event budget?
How many people are you expecting at the event?
Do you need promotional items for this event?
All promotional items need a 4 week notice to allow time for proofing, production, and shipping.
Are we giving away door prizes/swag bags?

Yes (Please Specify)
Lot #
House Plan & Elevation
Base House Price
Requested Options
Model Home Plan Name
Estimated Merchandiser Install Date
Estimated Model Completion Date
Additional Notes
Attach Model Home Plan PDFs*

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Upload Artwork Spec Sheet

If you have one, please upload the spec sheet provided to you by the publication or printer.
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Supporting Documents

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Floor Plan Rendering Request

Upload the redline PDF(s) to this link: https://spaces.hightail.com/uplink/marcszabostudiosSofia in conjunction with this form submission. In addition, provide a detailed list of associated CAD files to Arturo Brignoni at abrignoni@davidsonhomes.com.
Link to Redline PDF(s) Upload
Link to CAD File Upload (if you have it)
Color Package Instruction and Upload Link
Requested Completion Date

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
What type of render do you need created?
Have the PDF red lines and color palette been posted in Hightail?
If yes, when were they posted to Hightail?

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
Product Type

Community Specific Renderings
List of options from base plan that will be a community included feature(s). Provide drawings/red-lined plans indicating community features
List of options from base plan that will be offered in the community. Provide drawings/red-lined plans indicating options:
List of options from base plan that will not be offered in the community. Provide drawings/red-lined plans indicating options not offered by marking with “X”:
Special notes or instructions not listed above:
Division Approvals
Have you gotten approval from Director of Sales? (Required for Submission)
Have you gotten approval from Director of Purchasing? (Required for Submission)
Have you gotten approval from Division Marketing Manager? (Required for Submission)
Have you gotten approval from Division President? (Required for Submission)
Should be Empty:

Rows	Name	Elevations	Need Floor Plan?	Need Options Rendered?
Plan #1
Plan #2
Plan #3
Plan #4
Plan #5
Plan #6

How the Monthly Web Audit Works

Sitemap Update

Floor Plan Update

Floor Plan Rendering Request