Marketing Request Form

Communication, Marketing & Website Requests

The External Affairs Department is here to help with your communication and design needs. Whether you're seeking assistance with projects big or small, we're here to support you. We will use our strategic insight and marketing expertise to provide you with a message or design that engages your target audience and helps achieve your goals. We're dedicated to delivering exceptional results, and your collaboration plays a vital role in achieving timely completion.
What is the primary purpose of this request? (Select the best answer.)

Other
Briefly describe the project or communication need. What is happening, and what do you need help communicating?
What should the audience know, feel or do after seeing this communication?
Who is the primary audience?

Other
What type of assistance do you think may be needed? (Select all that apply. External Affairs will review the request and recommend the most effective approach.)

Other
A requested product is one possible communication tool. Depending on the project’s goals and audience, External Affairs may recommend additional or alternative tactics. For example, an event flyer may be part of a broader plan that includes email, social media, website content, signage or direct outreach.
How does this project benefit the college or its audiences? (Select all that apply.)

Other
What happens if this project is delayed or not completed?
What information and resources are available?
Please share what resource or information is currently available. (ex. Approved or draft text, event details, URL, high-resolution photos, logo or artwork, budget if available)
Is funding available for printing, advertising, postage, photography, promotional items or other expenses?
Budget amount or funding source, if known:
Timing
When will the event, launch or activity take place?

MonthDayYear
Date
When do you need the completed materials?

MonthDayYear
Date
Why is that completion date necessary? For example: registration opening, mailing date, vendor deadline, board meeting, event promotion, etc.
Is the date flexible?
Would a planning conversation be helpful?
External Affairs may request a planning meeting when a project involves multiple audiences, significant institutional impact, paid advertising, a new initiative, several communication channels or information that is not yet fully developed. Straightforward updates and requests with complete information may not require a meeting.
Project Timeline Information

The timelines below are general guidelines. External Affairs reviews each request to determine its scope, strategic value and resource requirements. Priority may be given to projects that support enrollment, retention, student success, institutional initiatives, reputation management or time-sensitive collegewide needs. Complexity, audience reach, required production time and the completeness of submitted information also affect scheduling. Submission of a request does not guarantee immediate placement on the production schedule.

The timelines below encompass the period from the moment you make a request to the finalization of the project. Design project timelines vary, depending on the complexity of the materials or artwork, quantities ordered, production methods and photography needs.

Timelines DO NOT include printing. We will work with you to determine the time necessary for print production.
Logo Design - Timelines vary based on type of logo. Choose which type you need below:
Design Projects

New Designs: 3-5 weeks

Update a previous design:
- Quick update: 1-3 days
- Complex update: 1-2 weeks
Website Projects
- Quick requests - 1-3 days
- Standard tasks - 1-2 weeks
- Complex projects - 4-6 weeks
Editorial Services & Media Relations (including press releases):
2-3 weeks
Social media promotion
- Event -- 4 weeks prior
- Announcement or Program Information – Dependent upon current social media schedule
Campus Emails
- Announcements – Every Monday: submissions must be recieved before 10 a.m. or they will be sent out the next Monday.
- Urgent requests – 1-2 days
Photography:
2-4 weeks
New video, fully produced marketing:
8-12 weeks
Project Approval:
1-3 Days
- Your Information
  
  Who you are, and how we can contact you to discuss your project
- Name
  
  First NameLast Name
- Your Redlands Email Address
  example@example.com
- Phone Number
  Please enter a valid phone number.Format: (000) 000-0000.
- Department / Office / Organization
- Project Information
  
  Design project timelines vary, depending on the complexity of the materials or artwork, quantities ordered, production methods, and photography needs. Refer to the timeline section at the top of the form for a rough estimate.
- Project Name
- Project Description & Other Comments
- Upload any supporting files here:
  
  For example: screenshots illustrating what you need, documents with content, images you want used, etc...
  Cancelof
- Email Audience (Select all that apply)
- Quantity of Promotional Items Needed
- Event Start Date
  
  MonthDayYear
  Date
  Hour MinutesAM/PM Option
- Event End Date
  
  MonthDayYear
  Date
  Hour MinutesAM/PM Option
- Web Page Location:
  Copy and paste the pages where the information needs to be updated, or linked from
- Target Audience
  Describe who you are trying to reach with this project
- Note: Project timelines begin on the date when all pertinent information and relevant materials have been submitted to the Office of External Affairs and end with delivery of the project.
- Should be Empty:

Communication, Marketing & Website Requests

What information and resources are available?

Timing

Project Timeline Information

Design Projects

Website Projects

Editorial Services & Media Relations (including press releases): 2-3 weeks

Social media promotion

Campus Emails

Photography: 2-4 weeks

New video, fully produced marketing: 8-12 weeks

Project Approval: 1-3 Days

Your Information

Project Information

Editorial Services & Media Relations (including press releases):
2-3 weeks

Photography:
2-4 weeks

New video, fully produced marketing:
8-12 weeks

Project Approval:
1-3 Days