Brief for Brand Identity
Client's name or Business
First Name
Last Name
Email
example@example.com
Phone Number
Please enter a valid phone number.
What products or services does the company offer?
What is the main objective of the project?
create a visual identity from scratch
redesigning brand identity
What is the story behind the brand?
What values does your brand represent?(Example: innovation, reliability, sustainability)
• How would you describe your brand’s personality?(Example: friendly, professional, sophisticated, bold, etc.)
• If your brand were a person, how would you describe them?
Do you have an existing logo or graphic element?
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What colors best represent your brand? (If you don't have a preference, are there any colors you should avoid?
Are there any visual or aesthetic styles you prefer? For example: minimalist, vintage, futuristic, organic, etc.
minimalist
vintage
futuristic
organic
retro
Other
if other, tell me here
What design elements or pieces do you need? (For example: logo, business cards, stationery, social media, website, etc.)
full brand identity
business cards
stationery
social media
website
packaging
apparel
Other
if other, tell me here
Date Reservation
Is there any example or reference that you like?
Attach links, images, or examples of branding you would like to replicate
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Budget for project
There's anything else I need to know before we start?
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