2026 NSAA Marketing Awards

2026 Marketing Awards

NSAA's Marketing Awards recognize the most innovative and effective campaigns and programs in the ski industry. Judges evaluate entries based on creativity, measurable results, and overall impact on the industry. Ski areas should submit clear, concise applications that highlight program goals, execution, and demonstrated successes. Full category definitions are available at nsaa.org/awards.
Applications due March 20, 2026

Applications are evaluated based on the following criteria:

Strength of Strategy

Clarity and quality of the campaign strategy, including audience definition, objectives, messaging approach, and marketing mix, and how well tactics align with stated goals.

Brand Alignment & Message Effectiveness

How effectively the campaign aligns with and reinforces the ski area’s brand, with clear, relevant messaging that resonates with the intended audience.

Measurement of Success

Progress toward clearly defined goals, supported by relevant KPIs and benchmarking where applicable. Quantitative results are emphasized, with well-defined qualitative outcomes considered when appropriate.

Results & Impact

The effectiveness of the campaign in achieving its goals and delivering meaningful impact for the ski area, guests, employees, or community.

Creativity & Use of Resources

Creativity of execution and how effectively available resources are leveraged, regardless of budget or scale.

Industry Value

The campaign offers transferable insights, ideas, or inspiration for other ski areas and the ski industry.

Judges apply the same rubric to all submissions and remain mindful of differences in available resources, including agency-supported campaigns.

Your entry should include:
- A completed electronic copy of the application.
- A written summary of your program with your question answers.
- Any creative material that relates to your program, such as photo/video, on-site signage, web pages, print advertisements, etc
Submission & Eligibility Notes:
- Avoid duplicating information between written responses and supporting materials; reference additional assets as needed.
- All creative materials should reflect NSAA safety expectations. For example: helmet use, restraint bar use, collision awareness. Submissions containing unsafe depictions will not be accepted.
- Please use "2026_MarketingAwards_YourResortName_xxfile" as each file name.
- Active NSAA membership is required and will be verified during the review process.
Name of Ski Area*
Name of Applicant*
Address

Street Address

Street Address Line 2

CityState

Postal / Zip Code
Direct Phone & Ext:
Please enter a valid phone number.
Email*
example@example.com
Ski Area Size (by annual skier visits)*

500,000+250,000-499,999100,000-249,999< 100,000
Select ONE Category Per Application*

Best Overall Marketing Campaign or Program (500K+ visits)Best Overall Marketing Campaign or Program (< 500k visits)Best Social Media CampaignBest Use of VideoMountains are for Everyone (championing diversity, inclusion and equity in snowsports)

Marketing Campaign or Program

Please answer the questions below, limiting each response to 500 words or fewer. Applications should reflect campaigns or programs launched during the current winter season. Written responses should provide the primary narrative and context for your submission. Supporting materials are intended to supplement, not duplicate, the information provided in your answers. Where applicable, reference additional assets rather than repeating content.
1. Campaign Purpose & Strategy: Briefly describe the mission, vision, and strategic approach for the marketing campaign or program.*

0/500
2. Goals, KPIs & Measurement: What quantitative goals and KPIs were established for this initiative, and how was success measured?*

0/500
3. Results, Impact & Reception: Describe the outcomes of the campaign, including measurable results and overall impact. How was the program received by the public and by staff? Clearly defined qualitative insights and anecdotal evidence may be included.*

0/500
Supporting Materials: Upload creative collateral, artwork, and any relevant supporting materials that illustrate or reinforce your written responses. Please avoid restating information already included in the application narrative.

Size is limited to 1GB per file. If your files are too large to upload, please send a PDF or Word doc with links to file hosting services like Box or Dropbox. Do not send zip files or WeTransfer links.
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Submission Checklist*
Signature*

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Date*

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Should be Empty:

2026 Marketing Awards

Applications due March 20, 2026

Applications are evaluated based on the following criteria:

Strength of Strategy

Brand Alignment & Message Effectiveness

Measurement of Success

Results & Impact

Creativity & Use of Resources

Industry Value

Your entry should include:

Submission & Eligibility Notes:

Marketing Campaign or Program