New Homes Week campaign feedback
The Home Builders Federation delivers New Homes Week each year to support our members' marketing, communications and sales activity. Please take a moment to share your feedback on the campaign's strengths and opportunities to strengthen activity in coming years.
Did your organisation participate in New Homes Week 2026?
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Yes
No
Unsure
Ahead of official announcements, was New Homes Week 2026 considered in your organisation’s forward sales, marketing or communications planning?
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Yes, it was a planned priority in our 2026 marketing/communications plans
Yes, but included as an opportunity for limited engagement
We were aware of it but did not include it in planning
No, we were not aware of New Homes Week 2026 as part of forward planning
Other
How likely is your organisation to include New Homes Week in its future marketing, sales, and/or communications planning?
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Highly likely
Likely
Somewhat likely
Somewhat unlikely
Unlikely
Highly unlikely
Don't know
Why did you provide this response?
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How far in advance does your team typically plan content or activities to support campaigns like New Homes Week?
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More than 6 months in advance
3 to 6 months in advance
1 to 3 months in advance
Less than 1 month in advance
We do not plan in advance / ad hoc
Don't know
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What was the biggest strength of New Homes Week 2026?
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What would have improved this year's campaign?
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Which of this year's resources did your organisation use?
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Campaign toolkit
Press pack with template PRs
Static designs
Animated designs
Influencer briefing templates
7-day content plan
Supporter badge
NHW Logo
We did not use any resources
Don't know
How would you rate the overall quality of this year's member resources?
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Excellent
Good
Fair
Poor
N/A
Why did you provide this response?
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What additional resources or support would have been valuable to your organisation?
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How strongly do you agree with the following statement: New Homes Week helps to raise awareness of the benefits of new build homes.
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Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Don't know
How strongly do you agree with the following statement: New Homes Week resources are a valuable benefit of HBF membership.
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Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Don't know
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What activities or initiatives would make New Homes Week 2027 more valuable to your organisation and the industry, and why?
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Your job title
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Your organisation
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If you are an agency worker operating on behalf of our membership organisation, which organisation do you represent?
Do you have an online account at hbf.co.uk
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Yes
No
Unsure
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We are considering forming working groups to strengthen key areas of the campaign. Would you or a colleague be willing to participate in a working group to help shape the 2027 campaign?
Yes
No
Which area/s could you/a colleague support:
Overarching campaign strategy / positioning
Media relations and PR
Social media strategy and content development
Partnerships and sponsorship strategy
Website content and development
Email marketing
Media buying
Creative development
Are you happy for us to contact you about your feedback?
*
Yes
No
Name
First Name
Last Name
Email
example@example.com
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Is there any final feedback or reflections you would like to share with the team?
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