Questionnaire

1
Full Name
First Name
Last Name
2
Business Name and Social Media Handles
3
Business Website and/or Booking Site
4
How long have you been in business?
5
Tell me a little about your business as it exists today
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Why did you choose this industry? What do you love most about the work you do?
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When did you last feel really excited about your business? What was happening?
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What services do you currently offer? And which ones are your favorite to do?
9
How many days are you currently working? What does your current schedule look like?
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Approximately how many clients do you see in an average week?
11
How many of those clients would you consider regular, returning clients?
Almost all
More than half
About half
Less than half
I’m not sure
12
Are you currently tracking your numbers?Hours worked each day, service income, tips, retail dollars etc
13
Approximately how much monthly revenue is your business currently generating?
Under $1,000
$1,000–$2,500
$2,500–$5,000
$5,000–$7,500
$7,500–$10,000
$10,000+
I’m not sure yet
I prefer to discuss this in person
14
Do you know your average monthly business expenses?
Yes
Roughly
No
15
Are you currently paying yourself consistently?
Yes
Sometimes
No
I’m not sure what that should look like
16
What do you think you're already doing really well?
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If nothing changed over the next two years, how would you feel?
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Describe the kind of client you genuinely love working with.
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What do your best clients seem to value most about you?
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20
If I could send you 10 new dream clients tomorrow, what would you want them booking?
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21
Are there any services or types of clients you do NOT want more of?
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22
Where are most of your current clients coming from?
Word of mouth
Instagram
Facebook
Google
Friends and family
Previous workplace
Local community groups
Other
I’m not sure
23
When was the last time a completely new client booked with you, and do you know how they found you?
24
Where are you currently showing up online?
Instagram
Facebook
TikTok
Google Business Profile
Yelp
Website
Other
Nowhere consistently
25
How often are you currently posting on social media?
26
How do you feel about marketing yourself?
I enjoy it
I’m comfortable with it
I know I need to do it, but I struggle with consistency
I overthink everything
I don’t know what to post
I really dislike it
27
What have you already tried to bring in new clients?
28
What do you feel is currently working?
29
What feels like it is NOT working?
30
Do you currently ask happy clients for reviews?
Regularly
Sometimes
Rarely
Never
31
Do you have a referral system or incentive?
Yes
No
Not yet, but I’d like one
32
Walk me through what happens from the moment a new client books until they leave their appointment.
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Do you typically rebook clients before they leave?
Almost always
Sometimes
Rarely
Never
34
Do you follow up with new clients after their first appointment?
Yes
Sometimes
No
35
What do you believe makes your client experience different from others offering similar services
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36
Where, if anywhere, do you think clients may be falling off?
37
What would your dream schedule look like?
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38
How much time can you realistically spend working ON your business each week, outside of serving clients?
39
What parts of running your business currently feel overwhelming?
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40
What are you avoiding because you don’t know how to do it, don’t enjoy it, or feel unsure where to start?
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41
If we fast-forward one year and you feel genuinely proud of your business, what does it look like?
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How much would you ideally like your business to generate each month?Gross Income
43
What would you ideally like to personally take home from the business each month?Net Income
44
What matters most to you right now? Please rank your top three.
Attracting new clients
Retaining current clients
Increasing revenue
Improving pricing
Building confidence
Creating a better schedule
Improving social media
Showing up on Google
Creating systems
Improving the client experience
Becoming known for a specialty
Creating better work/life balance
45
What do you feel is the biggest thing standing between where you are now and where you want to be?
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If we could improve only ONE thing in your business over the next 30 days, what would make the biggest difference?
47
What are you hoping to get from coaching?
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What would make you say six months from now, “This coaching was absolutely worth it”?
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49
When you're working toward a goal, what helps you stay motivated?
Gentle encouragement
Clear deadlines
Direct accountability
Regular check-ins
A combination
50
When you feel overwhelmed, what do you tend to do?
Take action
Overthink
Procrastinate
Avoid
Try to do everything at once
Ask for help
51
Is there anything you want me to know about you, your business, your life, or the way you work that would help me coach you better?
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52
Thank you for taking the time to complete this.

My goal is not to turn your business into someone else’s version of success. It’s to help you build a business that is profitable, sustainable, and aligned with the life you actually want to live.

We’ll use your answers to decide where to focus first and create clear, actionable next
steps together.

Please let me know if you have any questions, I’m very much looking forward to our first
meeting.

Amanda
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