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Simpli.fi/Idea Applications Order Form
Please fill out and submit this form with all details and attachments included.
23
Questions
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1
Your Name
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2
Your Email
*
This field is required.
Please enter your email address
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3
Advertiser Name
*
This field is required.
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4
Campaign Name
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5
Campaign Flight Dates
*
This field is required.
Start Date
End Date
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6
Campaign Tactics
*
This field is required.
We recommend utilizing a blend of fully programmatic tactics in each campaign.
Search retargeting + keyword contextual
Category contextual
Site retargeting
Geo-fencing
Event targeting
Addressable geo-fencing
Geo-optimized (geographic only targeting)
Facebook Newsfeed
CRM targeting (via LiveRamp)
IP targeting
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7
Total Budget
*
This field is required.
To be utilized on the Simpli.fi platform.
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8
CPM
*
This field is required.
Simpli.fi recommends $3.00 for display, $12.00 - 15.00 for video, and (if included) $6.00 for Facebook.
Display CPM
Video CPM
Facebook CPM
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9
Campaign Goal Type
*
This field is required.
Only select one
CTR
In-store visits
CPA
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10
CPA Goal
*
This field is required.
In USD
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11
Pixels
To be provided by Simpli.fi.
Site retargeting
Conversion
None
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12
Click-Thru URL
*
This field is required.
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13
Please attach creatives in a .zip file
*
This field is required.
Drag and drop files here
Select files to upload
Max. file size
: 10.6MB
Browse Files
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14
Will Native and/or Facebook ads be included?
YES
NO
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15
Please provide Native and/or Facebook ad copy
*
This field is required.
Header (25 character maximum)
Body (90 character maximum)
Call-to-action (15 character maximum)
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16
Are keywords available?
Starter keywords or a full list. Please do not included commas, etc. between keywords. Each term must be on its own line.
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Max. file size
: 10.6MB
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17
NOT FOR GEO-FENCING, EVENT, OR ADDRESSABLE* Geo-targeting (zip codes, radii, DMAs, cities, or states) for all other tactics, such as SRT+KW, SITE, CAT, etc.
Please list locations on individual lines without commas, colons, etc.
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18
Please attach geo-fencing addresses in the .csv template
*
This field is required.
Location name, street address, city, state, and zip code + target or conversion zone
Drag and drop files here
Select files to upload
Max. file size
: 10.6MB
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19
Please attach addressable geo-fencing addresses in the .csv template
*
This field is required.
Street address, city, state, and zip code
Drag and drop files here
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Max. file size
: 10.6MB
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20
Please attach event address in the .csv template
*
This field is required.
Location name, street address, city, state, and zip code + dates
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Max. file size
: 10.6MB
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21
Has the CRM data been uploaded to LiveRamp?
*
This field is required.
Friendly reminder to not send any personally identifiable information (PII) to Simpli.fi.
Yes
No
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22
Please attach IP addresses in an Excel file
*
This field is required.
Friendly reminder to NOT send any personally identifiable information (PII) to Simpli.fi.
Drag and drop files here
Select files to upload
Max. file size
: 10.6MB
Browse Files
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23
Notes
Optional
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24
Tags
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