Can I create a form that the second question, depends on the first answer

For example, if the first question is, how was your shopping experience today, Good, or bad, If the customer says good, it asks what his/her favorite part was. If customer says bad, the next question would be how can we improve ourselves.

That is possible, you can apply conditions to show the next question based on a previous answer, please check this guide: https://www.jotform.com/help/316-How-to-Show-or-Hide-Fields-Base-on-User-s-Answer 

Let us know if you need more help.