Variables needed for Facebook's Advanced Matching

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    Asked on August 03, 2017 at 05:05 PM

    Hey there, 

    So I want to use the Advanced Matching feature of the Facebook Pixel. Problem is, I can't seem to figure out which one to use. 

    Here's what I see for the fields:



    And sometimes, it's worse... when I use Inspect on Google Chrome, these values show up differently. 
    Using the example screenshot, which variable do I use for this Facebook Pixel?


  • Profile Image
    Answered on August 03, 2017 at 06:11 PM

    Field IDs are used to define styles for your forms.

    Unique Name is used for capturing the field value.

    So if you want to capture the field value and pass it on Facebook, you'll have to use the Unique Name of the field.

    Example: {email}

    If you are going to capture the value through post data in PHP format, follow this guide:

    However, if you are using Webhook, use the full name including the prefix. You can get the full name when you inspect the form source code.

    Example: q1_email

    If you have further questions, let us know.

  • Profile Image
    Answered on August 03, 2017 at 08:39 PM

    Ok, thanks!