How can I avail of Black Friday Sale?

I am currently paying $9.95/month for the Premium Plan.  I received an email about Black Friday 50% savings (attached).  How would this benefit me?  Thank you.

Linda Parsons

Thank you for your interest in our Black Friday Sale. Since you are currently in Premium plan, to avail of the discounted price (50% off) of our plans, you will have to upgrade to our Bronze, Silver, or Gold plan.