Jotform Zoho integration - Passing GCID for adwords conversions

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    Asked on August 01, 2019 at 07:13 AM


    We use Jotform for our lead caputre and the zoho integration plugin to automatically add the leads to our zoho CRM.

    On zoho, I would like to automatically set the "lead source" to "adwords" if the lead came from adwords.

    Zoho offers adwords integration tools for non-zoho forms. To acheive this the support people at zoho tell me we need three things;

    1. Add zoho's javascript to our webpages (easy)

    2. Add a hidden element to our jotforms (Assume this is possible?)

    <input type='hidden' id="zc_gad" name="zc_gad" value=""/>

    3. Pass the GCID to the zoho API

    This third point is where I am struggling. Can anyone help me understand if this is possible?

    Thanks for your help,

    - Andrew

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    Answered on August 01, 2019 at 07:32 AM

    I understand that you want to set the Lead Source as Adwords when the form is submitted from the respective source. 

    I assume this can be achieved by adding a hidden field to the form and prepopulated by the URL parameters. The hidden field can be sent to the Lead Source in Zoho by mapping the hidden field directly in the integration wizard.


    Please give it a try and let us know if you need any further assistance. We will be happy to help. 

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    Answered on August 01, 2019 at 09:16 AM

    Thanks for your reply.

    From your link I understand I can open a jotform using a custom jotform URL with the options preselected (including preselecting adwords in a hidden field).

    Im not sure that works in our case unfortunatly. On our website (fusionantibodies .com /contact-us/) we have an embeded iframe jotform. Whenever a user submits that form, can I set the lead source based on wether or not they came from adwords?

    Can (for example) the embeded form inspect the parent pages URL for a GCID or UTM tag and if present, set the Lead Source to "adwords"?

    I need some sort of conditional logic somewhere in the process which decides to set a "lead source" field, or tell zoho that the lead source is adwords.

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    Answered on August 01, 2019 at 10:51 AM

    Hello @Fusionantibodies,

    I think it would be possible for an embedded form to read the URL parameters through you can identify or populate the GCID. I'm currently working to test this on a form and will let you know soon.

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    Answered on August 02, 2019 at 10:59 AM

    It is possible to pass the data from one form to another form. If you are can specify a field like gclid on the first form you can certainly populate its values in the embedded form. 

    I have mentioned helps guide below that can help you achieve this. 

    Create a field such as gclid on both your forms, you can use this field to integrate your form with Zoho.

    Next, if the second form is embedded on the web page, for example, the embed method used is the iFrame method, then you can just use the URL parameter directly on the embedded form URL.


    <iframe id="JotFormIFrame-63343244393354" title="Antibody Discovery Services " onload="window.parent.scrollTo(0,0)" allowtransparency="true" allowfullscreen="true" allow="geolocation; microphone; camera" src="{gclid}" frameborder="0" style="width: 1px; min-width: 100%; height:592px; border:none;" scrolling="no" > </iframe>

    This will ensure when you are redirected from your first form to second the values in the gclid is captured. 


    However, if you are looking to prepopulate the URL parameter value from your webpage to embedded form then it is not possible. I have conducted several tests however this doesn't work. 

    I hope this helps. Feel free to get in touch should you need further assistance.