How can I create a successful Survey Form?

Wanted an opinion on how to build a foundation for a survey form. How would I approach this?

You may send emails to your users with the form link or you may embed the form in your web page.

Guide:https://www.jotform.com/help/34-Embedding-a-Form-to-a-Web-Page

You may check our available templates at this link:https://www.jotform.com/form-templates/

Hope this information helps.