How can i create a visual pathway using images to link to specific products on our website?

I want to create a form that will ask the user questions - using images as links to the next question.

The final answer will need to link to a url on our webstore - to a product.

So for instance:

Page 1 - shows images with options to choose

CLicking one of these will then show the relevant landing page with more options

Choosing one of these will then show a further page - etc - etc

Final answer/page based on whats selected before will then be a link to the relevant product on our webstore?

ANy ideas?

If I understood you correctly you that if user selects picture A it will show the 2nd question, If user selects picture 2 it will show question 3.

This can be achieved by using conditional logic. 

You can use image checkbox widget  so you can have images that can be selected:

Then you need to add conditions so that if a certain option is selected the next field will be shown:

You can test and clone  the demo form: 

http://form.jotformpro.com/form/50624325023948? 

Let us know if we can assist you further.