JotForm is a free online form builder which helps you create online forms without writing a single line of code. No sign-up required.
We believe that if one user has a question, there could be more users who may have the same question. This is why many of our support forum threads are public and available to be searched and viewed. If you’d like help immediately, feel free to search for a similar question, or submit your question or concern.
If your form is embedded to a high traffic page, each time the page is loaded, the form will be loaded also. Each time the form is loaded, it counts towards your form views.
Here's an article that explains why it was implemented and what this limit does https://www.jotform.com/blog/191-Announcing-Pricing-Modification-Form-View-Limits.
If you want unlimited form views limit, you can allow JotForm to display ad (Powered By JotForm) in the footer section of your forms. To do so, just check "JotForm Footer" on your settings page https://www.jotform.com/myaccount/settings. You should see "unlimited used" in your account status after that under Form Views.