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Aytekin Tank

Aytekin Tank is founder of JotForm. He currently leads the JotForm development team. He loves to hear from JotForm users. Feel free to shoot him an email at aytekin at

Welcome to the JotForm blog, where you can read about new JotForm features and find helpful online form tips for creating top-notch forms, user case studies, and much more.

Feel free to stay a while, drop a comment or two, laugh at our corny jokes, and make sure to share the articles you like on social media.


Don’t miss out the latest posts!

  • You never forget your first sale. And for online shop owners, the rush of that digital 'cha-ching' can leave you craving more. More sales, more customers, more growth. Feed your craving—and build your bottom line—by pairing the power of JotForm with your Shopify storefront. Here are a few ideas for building forms that boost online sales.

  • In real life, walking away from a purchase mid-stream is uncommon. Online, it's a different story. It's all too easy to abandon a digital shopping cart or click away from a half-complete payment form.

    The freedom to abandon a purchase is a convenience for customers, but a frustration for merchants looking to close a sale.

    At JotForm, our primary mission is to help our users create and embed forms - including payment forms - on their websites. Additionally, we want to help our users understand what keeps their customers from completing purchases, so we turned to our data. Every time a potential customer loads a payment form on one of our user’s websites, it’s tracked. That information, plus the number of payments submitted, is used to calculate conversion rate - basically, how often a user follows through with a purchase. 

    Read on to learn what factors influenced conversion rates from our data and analysis. 
    6 Comment
  • University of San Francisco employees joke that the school’s acronym, USF, stands for “U Stay Forever.” Allyn Nobles is living proof of that, having not only worked at the university over the past 16 years in two different departments, but also having attended the school as an undergraduate student. 

    6 Comment
  • Eat Ballard is a volunteer initiative backed by local restaurants, bars, cafes and breweries.  It consists of a popular website and Facebook page which promise to make you a better lover… of ‘Food, Fun, and Community’ in Ballard, a historic Seattle waterfront neighborhood just north of downtown with population 44,000.

    Read more to see how JotForm helped them raise $20,000 for Ballard schools and nonprofits. 

    2 Comment

  • The importance of form organization cannot be overstated: better designed forms get better completion rates. So how do you design a better form? Here are a few tips -- group form fields together if they’re in a similar category, break up longer forms so that it still feels bite-sized, and generally make your form more aesthetically pleasing and easier to get through. Read on for 3 widgets that can help increase your form’s completion rate. 
    12 Comment
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