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Aytekin Tank

Aytekin Tank is founder of JotForm. He currently leads the JotForm development team. He loves to hear from JotForm users. Feel free to shoot him an email at aytekin at

Welcome to the JotForm blog, where you can read about new JotForm features and find helpful online form tips for creating top-notch forms, user case studies, and much more.

Feel free to stay a while, drop a comment or two, laugh at our corny jokes, and make sure to share the articles you like on social media.


Don’t miss out the latest posts!

  • Last February, we launched a new product version.

    We had spent nearly all of 2016 revamping a core feature and we were excited about what we’d built.

    But shortly after the release, our design director found a discussion thread on Designer News.

    The top commenter quoted the first two lines of our About page (which says the company was founded in 2006), then wrote:

    “So how come [this particular competitor] is more popular?
    I never heard of you guys.”


    After 12 years in business, I’ve developed a fairly thick skin. I know how the internet works. Some people are kind, some are mean, and others are just blunt — like that top post.

    2 Comment

  • It’s official! Our new, revolutionary online form layout, JotForm Cards, has finally launched.

    We threw out everything we thought we knew about online form design when we built JotForm Cards. The new style asks form questions one at a time, with humanlike interactions and a georgeous interface. 

    19 Comment
  • A hybrid release strategy based on 10 years of trial and error

    It’s not easy to hear that your product is ugly.

    Or that it’s confusing and out of date.

    Sure, the internet has its share of “haters” and trolls who love to hurl dumb insults, but sometimes that negative feedback has merit.

    In 2016, I knew the critics were right. JotForm was 10 years old, and our forms were looking tired. 
  • An 8-step, start-to-finish guide for your next big release

    For the last year, we’ve been working on a new idea.

    It took our team 326 days to bring this new idea to life, but it took me 10 years to create a smart product development strategy — to find the best way to dream big, work smart and give our customers the very best we have to offer.

    For the first five years at JotForm, we toiled in a vacuum, then experienced failure and heartache by launching less-than-perfect products to our entire user base.

    1 Comment

  • “If you invest in growth before you have retention, you are renting users, not acquiring them.” — Tarun Mitra

    The business-customer relationship is often compared to a real relationship, and it’s never more relevant than in the case of customer retention.

    Viewing customers as separate entities encourages short-term decision-making.

    “100 people have signed up. Next!”

    But here’s the thing: the customer isn’t truly ‘acquired’ unless they’re in it for the long run. If not, they aren’t really our customers; they’re just strangers passing through.

    Once we’ve ‘acquired’ a customer, we need to continue to ‘acquire’ them throughout their customer journey. 

    In this instance, ‘acquire’ stands for ‘impress them, delight them, show them they’re valued’. We need to keep looking for ways to do more for them than anyone else is doing.
    1 Comment
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