How a charcuterie business uses Jotform to thrive during the pandemic

How a charcuterie business uses Jotform to thrive during the pandemic

As we enter our third year of the COVID-19 pandemic (something none of us imagined we would ever say), there’s no denying that Zoom fatigue and burnout has set in for millions of employees. Despite a record 3.9 percent increase in wages for firms in 2022, an unprecedented number of people are voluntarily quitting their jobs (4.5 million in November 2021 alone). 

This means companies are scrambling to find ways to maintain employee morale, foster a positive culture, and encourage employees to stay. Oh, and did we mention that all of this needs to be done remotely?  

Enter the age of virtual team-building activities. And charcuterie boards.

When Karla Ahmed began her solo charcuterie business, Brie Grazing Boards, in March 2020, it would have been easy to assume the pandemic might doom it from the start. Not so.

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In fact, her business took off in spectacular fashion. Bolstered by an Instagram account that’s grown to 38,000-plus followers at the time of writing, Karla’s charcuterie boards began to make a splash in the San Francisco Bay Area. Soon, companies started to take notice — both for her charcuterie board services as well as the virtual workshops she offers, which soared in popularity during the pandemic.

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One of Karla’s custom-made charcuterie boards
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Karla hosting a virtual workshop

Today, Karla provides customized charcuterie boards and grazing tables for weddings, events, business gatherings, gifts, birthdays, and any number of other special occasions all over Northern California. She also conducts virtual team-building workshops for some of the world’s most prominent companies. 

Scaling her business so quickly has been a challenge, but Jotform’s powerful online forms and apps have helped streamline her expanding workflow.

Before Jotform, Karla used Excel spreadsheets to keep track of orders, workshop registrations, and client contact information. The process was tedious, and accessing clients’ data across various devices proved cumbersome. 
Karla discovered Jotform in early 2021, and began using it for her workshop registration forms, special inquiry forms, and various order forms. With these forms, she could instantly collect client contact information as well as data related to scheduling, preferred payment methods, order selections, dietary restrictions, and more.

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She also transitioned from Linktree to Jotform Apps to quickly point customers to relevant resources, forms, and links from her Instagram account.

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Brie Grazing Boards’s Jotform Apps home screen

Karla’s transition to Jotform resulted in immediate operational improvements. Any important information pertaining to orders, registrations, client preferences, and inquiries was now automatically organized and accessible from one platform across all her devices.

Plus, Jotform Apps seamlessly integrated with her forms for even more ease of use and a frictionless customer experience. All of this, in turn, allowed Karla to continue scaling Brie Grazing Boards without compromising the quality of her work or her work-life balance.

“Jotform makes it so much easier,” Karla says. “Before, I would get DMs, emails, and I would have to go to a spreadsheet and manually enter every single name, email address, phone number, and dietary restriction. With Jotform, [everything is] just there on my computer. I’m all about fast, quick, and easy — so that’s what Jotform does for me.”

With Jotform, Karla could focus less on logistics and more on what truly mattered: creating mouth-watering charcuterie boards for anyone to enjoy (including the lucky production crew who got to interview her for this piece).

Is your business using Jotform to do interesting things? If so, would you like to be featured in an upcoming case study? Fill out our case study request form to be considered.

Elliott is the VP of Marketing at Jotform, and is a firm believer in empowering individuals and organizations through the endlessly adaptable capabilities of online forms. He holds a master’s degree in business and was a collegiate tennis player in a past life. When he’s not spreading the word about Jotform, you can find him doing something active outside (or on the couch playing video games). You can reach Elliott through his contact form.

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