Giving Tuesday is going strong in its fifth year, and will hopefully soon be as much of an institution as its surrounding seasonal shopping events, the flagship Black Friday and the online-based Cyber Monday. So what is #GivingTuesday? It is a social-media driven global day of giving that falls on the Tuesday after Thanksgiving weekend and is intended to kick off the charitable season, when many focus on their holiday and end-of-year giving.
By the time Giving Tuesday rolls around, you’ve completed your gift-giving duties to your friends and family, your little cousins got new toys, cozy slippers and gift baskets were presented, and boxes of chocolates were had by all. Now, in the spirit of feeling thankful and charitable, it is time for companies and individuals to donate to worthy causes. Whether your company is collecting donations to a chosen foundation or holding an event for a cause, using an effective, no-fee donation form like those created with JotForm are important for maximizing donations that go straight to charity. Read on for tips on how to create a donation form that delivers.
No extra payment processing fees
We all can relate to this. It doesn’t feel good to be charged extra processing fees while purchasing a ticket to a charity event or donating via credit card. Unlike many event registration and payment products, JotForm does not tack on any fees when customers check out using one of our forms. It’s better all around when more of the money goes straight to the organization.
Make your form beautiful and branded
Donating can be an extra special experience when you are checking out with a professional, beautiful donation form that reflects what the organization is all about. With JotForm’s Form Designer, you can easily add photos, and play around with colors and fonts of your choice. Don’t forget to add a logo to your online form to make it official!
Tell your donors exactly where their money is going
Donors can feel more connected to a charitable organization’s mission and goals if finances are transparent. Where is the money going? What will a $25 donation accomplish? $50? What about $100? Making it clear how donations are directly help an organization’s efforts can encourage donors to increase their donation amounts, and help donors feel more comfortable and happy with their contributions. You can tell donors this within the donation form, and reaffirm the charity’s gratitude and difference the donation is going to make in a custom Thank You page as well.
Is your company participating in #GivingTuesday this year? What are your plans?
This article is originally published on Nov 17, 2016, and updated on Feb 04, 2019