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Aytekin Tank

Aytekin Tank is the founder of JotForm. He currently leads the JotForm development team. He loves to hear from JotForm users. Feel free to shoot him an email at aytekin at

Welcome to the JotForm blog, where you can read about new JotForm features and find helpful online form tips for creating top-notch forms, read user case studies, and much more.

Feel free to stay awhile, drop a comment or two, laugh at our corny jokes, and be sure to share the articles you like on social media.


Don’t miss out the latest posts!

  • An 8-step, start-to-finish guide for your next big release

    For the last year, we’ve been working on a new idea.

    It took our team 326 days to bring this new idea to life, but it took me 10 years to create a smart product development strategy — to find the best way to dream big, work smart and give our customers the very best we have to offer.

    For the first five years at JotForm, we toiled in a vacuum, then experienced failure and heartache by launching less-than-perfect products to our entire user base.

    1 Comment

  • “If you invest in growth before you have retention, you are renting users, not acquiring them.” — Tarun Mitra

    The business-customer relationship is often compared to a real relationship, and it’s never more relevant than in the case of customer retention.

    Viewing customers as separate entities encourages short-term decision-making.

    “100 people have signed up. Next!”

    But here’s the thing: the customer isn’t truly ‘acquired’ unless they’re in it for the long run. If not, they aren’t really our customers; they’re just strangers passing through.

    Once we’ve ‘acquired’ a customer, we need to continue to ‘acquire’ them throughout their customer journey. 

    In this instance, ‘acquire’ stands for ‘impress them, delight them, show them they’re valued’. We need to keep looking for ways to do more for them than anyone else is doing.
    1 Comment

  • The web is packed with growth hacking tips, but few people talk about the resources required to make these little shifts.

    For example, it takes time and energy to re-design landing pages and shopping carts.

    Who is A/B testing every headline in your customer email — and what else could they be doing?

    Every hour that you spend obsessing about a banner photo could be spent improving your core product or service. 

    Split testing a font might bring you 0.00003% improvement, but at the end of the day, do customers really care?
    1 Comment
  • More and more, it’s becoming critical for businesses to operate on a global scale. But operating globally means collecting payments globally. That’s where Paymentwall comes in, a leading global payments platform. A new JotForm integration with Paymentwall opens up your business to collect payments online from over 5 billion people around the world. 

  • Question: What do Craigslist and Albert Einstein have in common?

    Answer: Their big idea started as a side project.

    1905. Albert Einstein worked six days a week full-time in an office, examining patent applications. He dedicated all his remaining hours to studying and experimenting with physics. One day, the Theory Of Relativity was conceived — completely off-the-clock.

    1993. Craig Newmark, employed at an investment company, started an email list in his spare time to allow him and his friends to update each other about different events in town. Eventually, the list grew so much that there wasn’t enough space in people’s inboxes: it was time for a website. Enter

    2018. A small sideline has the potential to morph into something huge. With reliable internet access and enough devotion, a nugget of gold becomes ...
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