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Aytekin Tank

Aytekin Tank is the founder of JotForm. He currently leads the JotForm development team. He loves to hear from JotForm users. Feel free to shoot him an email at aytekin at

Welcome to the JotForm blog, where you can read about new JotForm features and find helpful online form tips for creating top-notch forms, read user case studies, and much more.

Feel free to stay awhile, drop a comment or two, laugh at our corny jokes, and be sure to share the articles you like on social media.


Don’t miss out the latest posts!

  • Peek in my closet and you’ll see a row of identical Lacoste polo shirts in every color of the rainbow. Every morning, I grab a shirt, a pair of jeans, and I’m ready to go. I barely have to open my eyes.

    It seems my “life uniform” also puts me in good company. Mark Zuckerberg, Microsoft’s  Scott Guthrie, PR maven Kelly Cutrone, and even Barack Obama often sport the same outfit, day after day.

    Hey, if it’s good enough for Obama, it’s definitely good enough for me — and science backs us both up.

    As author John Tierney explains, humans are hardwired to feel decision fatigue when...
  • Sales and marketing teams all over the world use JotForm for their lead gen forms. Embed them directly onto your website, and they blend right in. Some teams prefer the full customization of our Classic style of forms, while others like the intuitiveness of Cards. Either way, JotForm serves as a powerful lead gen tool for companies of all types. 

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  • The truth behind distraction and what can we do about it

    “Everything is designed to make us hooked and stay a little longer, or worse, distracted a little bit more.

    We don’t always have what it takes to shut the noises in the background.

    It is easy to think that being distracted is just the inability to focus, when in fact, it’s more complicated than that.
  • Everybody loves a success story.

    My story is a success story of a kind — the kind that involves redefining success. For me, that makes it worth telling.

    Let’s start from (almost) the beginning.

    I’m in my early twenties. I’ve already completed a Bachelor’s degree in Interior Architecture and have just embarked on a Master’s in Fine Art.

    Things look good — great, even — from the outside.


  • “Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort

    — Charles J. Givens

    The phrase "selling your soul" comes off a bit strong.

    Momentum: that unstoppable feeling when motion just takes care of itself.

    Having momentum feels good. Those days when you feel propelled by an invisible force and everything falls into place can seem like a coincidence when that happens.

    But it’s not. Momentum is the ...

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