FLY JAMAICA AIRLINE CREATIVE BRIEF
Airline company branding identity form.
application forms,business,membership forms
FLY JAMAICA AIRLINE CREATIVE BRIEF - BRAND IDENTITY
Company, Brand or Entity proposed name
What are the proposed brand colours
Why did you choose those colours
What is the Tonality/Personality/Style of the brand?
What should your logo represent? What feelings should it invoke?
Give us three words that your brand should represent.
Who are your three primary competitors (name 3)
What are your companys Key Benefits?
How does your company provide those benefits?
What is the competitive environment like?
Where are you now in the eyes of your target market?
What do we want them to think?
What is the one point we want to get across?
How would you measure this branding projects success?
Should be Empty:
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