Website Survey Questionnaire
Thank you for taking the time to answer these questions. The following questions are about the marketing strategies of Uber versus your local taxi company.
1. Have you ever heard about Uber?
Yes
No
2. Have you recently seen any advertising in your city for local taxicompanies or Uber?
Please Select
Only Uber
Only Taxi Companies
None
Both
3. Do you prefer Uber over your local taxi company
Yes
No
4. How old are you?
Under 18
18 - 25
25 - 45
45 or more
5. Gender?
Please Select
Male
Female
6. When choosing a transportation service is convenience the deciding factor?
Please Select
Yes
No
Do Not Take Transportation
7. Is Uber available in your city?
Please Select
Yes
No
8. Do you believe that taxi companies are outdated?
Please Select
Yes
No
9. Provide feedback as to how you think local taxi companies can improve in your city
10. What improvements could local taxi companies make to regain your interest?
11. When choosing a transportation service is price the deciding factor?
Please Select
Yes
No
Do Not Take Transportation
12. Are you willing to pay a greater amount for superior service?
Please Select
Yes
No
13. Do you know your local taxi contact information?
Please Select
Browsing
Particular item
Comparison of prices
Other
14. Why would you be taking an Uber or taxi?
Please Select
To get to school
Ride home from night out
General Travel
To get to work
Other
23. Please rank what you look for in order of importance when selecting a transportation service?
1 - Not Important
2
3 - Maybe
4
5 - Very Important
Quality
1
2
3
4
5
Cost
6
7
8
9
10
Quantity
11
12
13
14
15
Brand name
16
17
18
19
20
Familiarity
21
22
23
24
25
Submit
Should be Empty: