PinkHolly is very committed to fighting against counterfeits
Fighting counterfeit goods is a major concern for PinkHolly. We dedicate considerable financial and human resources to the fight against counterfeit producers all over the world. PinkHolly defends its intellectual property rights (such as copyright, trademarks and design rights), including by taking legal action against counterfeiters, working with local authorities, and participating in information campaigns to ensure that consumers understand the risks they run in purchasing counterfeit articles.
Fighting against counterfeit means more than simply protecting our brand image. It also means protecting our creativity, our know-how and the quality of our products, as well as helping to protect consumers from products that may pose health risks.
Pink Holly's strategy is to ensure we control and oversee all parts of the chain in a product’s life cycle, from the initial creative phase to the choice of distribution channels. We can thus guarantee our clients that the articles they purchase are genuine.
We conducts investigations, raids and court actions against actors involved at all levels in the counterfeit supply chain: manufacturers, wholesalers and retailers, as well as on the logistics, warehousing and payments side.
Pink Holly's main weapon in the fight against counterfeits is the law of the countries where it operates. In the vast majority of these countries, it is illegal to manufacture, distribute or sell counterfeits. In some countries, it is even illegal to possess a counterfeit.
At any given time, Pink Holly is involved in multiple lawsuits against counterfeiters in various jurisdictions. We also works closely in every country where we are present with police and customs agencies in their on-going efforts to stop the sale of counterfeit goods.
Pink Holly constantly monitors the Internet for websites, ecommerce marketplaces and social networks selling counterfeit goods or helping giving more visibility to counterfeits. Every year, Pink Holly is successful in taking down many thousands of websites, advertisements on sales platforms and pages on social networks that breach its rights.
We also work directly with the major ecommerce marketplaces and social networks to obtain a better cooperation from them in cleaning up their sites and proactively filtering what is advertised, to give counterfeits less visibility.