Q1. What services should we provide?
Considering that we are focused on servicing Tier 2 clients ($500k to $4M in annual marketing spend).
Q2. What services shouldn’t we provide?
Q3. In line our digital service offering, what expertise do we need to ensure we deliver results for these clients against that offering?
This could be in-house and/or out of house, what we’re looking for is the expertise level and position.
Q4. What tools are crucial to serve this group?
Q5. Can you provide a customer journey that shows the end to end system and structure of workflow from initial meeting to end of campaign?
Q6. Can you provide an internal integration workflow that shows how we plan, optimise, report & bill for the work we do in digital media?
(This should include when & what other departments get involved.)
Q7. What do you believe are the three most important things from a digital media perspective that clients expect?
Q8. What are the biggest threats to our digital media offering in the next 3 years?
Q9. What are the biggest opportunities in the next 3 years?
Q10. What should our remuneration be based on?
Hours? Media spend? Something Different and why?
Q11. How should we market our Digital Services to new customers?
Q12. How would you integrate our Digital offering into the rest of the Agency's current offering?
Q13. How do we ensure our expertise is more relevant than our competitors?
Q14. How do we improve our e-Commerce Offering?
Q15. How do we show value when clients don’t often understand the product?
Q16. What are the 5 things standing in our way with regards to creating a tailored digital marketing offering for these clients?
Q17. What can we provide that solves the problem?
Q18. Describe the competitive landscape (different types of offerings we will compete against) and where the clear space is for us to live.
Q19. Who are our competitors?
Q20. What are the 3 biggest challenges clients have and what can we provide that solves the problem?
Q21. How will our offering be unique?
Q22. Should the digital team be more or less focused on reporting?
Q23. What is the reporting structure (timing, format) of the future?
Q24. How much will it cost to get us there?
Q25. What else is important for True's Digital Offering to be successful?
Should be Empty: