Market Assessment Survey
Introduction
*
Introduction– NamasteMy Name is [Insert Name]. I am a part of market assessment team of [AgencyName]. Our team has been commissioned by the GGGI India for the marketassessment of farmers engaged in organic farming or who are willing to converttheir agriculture practise from traditional practise to organic practise or areengaged in organic farming between 6 months to 2 years. For this purpose, I want to conduct a survey with you whichwill take approximately 45 minutes. The answers which you will give will beused for research purpose and will not be divulged with external person orpurpose. Your personal information including name, address, phone number andother information which can be used to identify you will not be disclosed.
Q1 Are you agreed to be Interview?
Yes
No
Q2 Who is the head of the household?
1
QA 3 What is your relationship with the head of the Household?
Self
Husband
Wife
Son/Daughter
Son in Law/Daughter in Law
Grandchildren
Q4 Gender of the head of the household?
Male
Female
Others
Q5 Is the family a joint family ad shares the income and expenditure together?
Yes
No
Q5A If No, does the family members do agriculture separately?
Yes
No
On same land but sharing basis
Q6 What is the main source of livelihood for the household?
Agriculture on own Land
Animal Husbandry
Agriculture Labour
Non-Agri Labour/MNREGA/Skillec Labours (Mason, Carpenter etc.)
Enterprise/Business/Shops
Salaried Govt/Private Job
Others, Specify_____________________________________________
Q7 what is the secondary source of Livelihood for the household?
Agriculture on own Land
Animal Husbandry
Agriculture Labour
Non-Agri Labour/MNREGA/Skillec Labours (Mason, Carpenter etc.)
Enterprise/Business/Shops
Salaried Govt/Private Job
Others, Specify_____________________________________________
Q8 Do you have agriculture land?
Yes
No
Q9 Are you directly/indirectly engaged in farming/cultivation activities?
Yes
No
Q10 What kind of Agriculture Land do you have?
Land in Acres
Own
Rented
Sharing
Public/Forest Land
Q11 Who is majorly involved in agriculture activities and decision making related to cropping, input purchase and sale?
2
Q12 Do you know about organic agriculture
Yes
No
Q13 what is your status related to organic farming?
I know about organic agriculture, but not practising
I know and practicing in some area (_________)
I am practicing and certified organic farmer
Q14 do you know about schemes/trainings related to organic farming?
Yes
No
Q15 Are you a beneficiary of such govt schemes or training in last two years?
Yes
No
Q16 Have you seen any better opportunities in organic farming
Yes
No
Back
Next
Section 2
Establishment of a new chain/business
Q1 What activities are you planning to do under an organic production system?(More than one answer canbe given)
Primary Production Farming
Processing Products (Cleaning, Packaging and labelling)
Distributing products to final customers
Q2 What main products are you planning to deal with? (Mark the main products, max 4)
Products list
1.
2.
3.
4.
Q3 Who will be your main customers? What is their main activity?
Do not Know
Key Product
Key Product 1 ________________________________
Local (Indore)
Regional (Madhya Pradesh)
National (Indian)
Foreign(Overseas exports)
Primary Production
3
4
5
6
Processing
7
8
9
10
Middle Man
11
12
13
14
Distributing to final consumer
15
16
17
18
Final Consumer
19
20
21
22
Share in %
23
24
25
26
Key Product 2 ________________________________
Local (Indore)
Regional (Madhya Pradesh)
National (India0
Foreign(Overseas exports)
Primary Production
27
28
29
30
Processing
31
32
33
34
Middle Man
35
36
37
38
Distributing to final consumer
39
40
41
42
Final Consumer
43
44
45
46
Share in %
47
48
49
50
Q4. What have you done or plan to do tounderstand your customer’s needs?
Market analysis and observation (can be basic). Please specify frequency:____/Year
Follow What Competitors do
Receive requirements directly from customers
Receive feedback directly from customers
Do not know about my customers needs
Q5 Your customers require or will require what product characteristics and volumes?
No
Yes
Planned
Knowing specific product characteristics required (e.g. Color, size, etc.)
51
52
53
Knowing Volumes require to satisfy customer needs
54
55
56
Q6 What will be the frequency of delivery and theprice that customers are willing to pay for your product?
No
Yes
Planned
Knowing in what frequency to deliver
57
58
59
Knowing what price the customer willing to pay
60
61
62
Q7 Whois the main driver for setting requirements regarding product characteristics,volumes, and terms of delivery?
No requirements set
Supplier
Myself (the chain-actor)
Customer
Q8 Are there any consequences that you face if the requirements regarding product characteristics, volumes and terms of delivery are not fulfilled? If so, what are those consequences?
No Consequences
Yes, the
63
Please Select
1. The product is refused
2. Contract/agreement finishes
3. Price Decrease
Q9 Where will you meet your customers (for organic products only)?
Do not Know (Yet)
At my site
At customer site
At Market Place
Type a question
Local Market Place
Regional Market Place
National Market Place
Foriegn Market
Q10 Do you face any difficulties in accessing the markets?
No
Yes, because
64
Geographic reasons (distance, time)
Transportation reason (availability, accessibility)
Social reasons (low trust/and or poor relationships with middleman or traders)
Financial Reasons (cost)
Market Knowledge reasons (insufficient knowledge of available markets)
Q11 How will the price that your customers will payfor your (organic) product defined?
Negotiation
Reference Price
Bidding
Non-negotiable sales offer
Contract terms
Q12 Whatare the main drivers for price determination? Please specify.
Quality Characteristics (e.g color, size, aroma, taste)
Certification (e.g. Organic certification)
Volumes
General Market Conditions
Q13 What kind of relationship are you planning toestablish or have you established with your customers and suppliers respectively?
With Customers
With Suppliers
Vertical Integration
65
66
Long term contracts
67
68
Regular purchasing orders
69
70
personal agreements
71
72
None
73
74
Q15 Whatexperience do you have to operate and manage your business? Please specify.
None
Family Background
Education
Previous experience in operations
Basic Technical Skills
Basic Managerial Skills
Q16 What will be or are your major input supplies (for organic products only)? Do you(plan to) make them or buy them? Where do you (plan to) buy them?
Make
Buy Domestic
Buy Foreign
Do not Know
Input Supplies
75
76
77
78
Pesticides, herbicides, fertilizers
79
80
81
82
Irrigation (pipes, others)
83
84
85
86
Seeds
87
88
89
90
Plastic foils and fence, and other related
91
92
93
94
Q17 To source your inputs, are you planning to takeadvantage of any means in order to get favorable prices? Please specify.
No
Yes
95
Purchase high volumes
Informal groupings
Official associations
Government support
Q18 Are you satisfied with the quality, quantity, prices and on time delivery of your suppliers? (1: Never, 2: Sometimes , 3: Always)
Quality
Quantity
Price
On time Delivery
Pesticide, herbicide and fertilizers
96
97
98
99
Irrigation (pipes, others)
100
101
102
103
Seeds
104
105
106
107
Plastic foils, fence and other related
108
109
110
111
Q19 What are the main cost drivers in your business activity?Could you tell us an estimated percentage of your total costs?
% of total cost
Do not Know
Input materials (e.g. seeds, fertilizers)
Labor
Water, Energy, Other utilities
Storage
Transportation
Sales, administration and quality control
Rate of refused products
Q21 In your opinion, are your customers satisfied with your supply?
Yes
No
Not Always
Q22 If customers not satisfied, what main difficulties do you face in fulfilling their requirements? For those difficulties, please specify the reason and give the order of importance.
Order of importance
Quality
Certification
Quantity
Price
On Time delivery
QA23.What investments and cash (working capital) do you need for your business? Howdo you (plan to) finance your business?
Amount
Own Capital
Credit
Do not Know
Investment
Cash
Q24 If credit, please specify the terms of Payment?
Formal credit
Informal credit
Interest rate_ %
Time of Payment back in Months
Q25 Do you have access to good financial support?
Preferential interest rate / terms of payment
Subsidies
Direct payments
Tax reduction
Access, but not used
No access.
Please Specify
No financial supporting existing.
Financial support existing, but not good enough.
Good financial supporting existing,but access limited.
Q26 Doyou need any authorization for starting and commercializing organic products?
Business Activity
Product to commercialize
Has investigated and does not need any
authorization
112
113
Authorization to meet customer requirements only
114
115
Authorization national governmental regulatory
standards
116
117
Do not know how to get authorization
118
119
Do not know if authorization needed
120
121
Q27 Do you face any difficulties in gettingauthorization for commercializing your product in the target market? If so,please specify.
No
Yes
Please Specify
Inputs (e.g. use of notallowed chemicals)
Packaging
Labelling
Food safety standards
Submit
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