Ethnographic Research Survey
Research Title
Research Description
Goals of this research
What is the issue this research is trying to solve?
Type of Research
Business
Medical
Educational
Other
Start Date of Research
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Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
End Date of Research
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
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Data Collection
Target Number of Participants
Target Audience
List of interview questions for the participants
What are your resources and references?
What type of data collection methods you're going to use?
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Participant Analysis
Rows
Behavior
Needs/Wants
Feelings
Remarks
Customer Type 1
Customer Type 2
Customer Type 3
Customer Type 4
Customer Type 5
Customer Type 6
Customer Type 7
Customer Type 8
Customer Type 9
Customer Type 10
Data Record Analysis
Rows
Data Record
Themes (patterns you see)
Recorded Observations (styles, demographics)
Interpretation (data analysis)
1
2
3
4
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10
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Planning and Evaluation
Which insights should be the primary focus?
List ideas that address the unmet needs
Which ideas address and solves the biggest pain points?
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