BUSINESS HEALTH ASSESSMENT SURVEY

BUSINESS HEALTH ASSESSMENT SURVEY
How healthy is your business?
Every business passes through various stages of growth and development on its way to achieving the success that the owner is looking for. Each stage has its own unique challenges and opportunities, and the business owner must properly setup, execute, and manage the basic business functions to overcome these challenges and be successful.
The assessments have the following sections with up to 5 questions in each section;
- -Business foundation
- -Product and Services
- -Marketing and branding strategies
- -Accounting and financial growth
- -Sales and growth
- -Business Operational Systems
- -Personnel and vendor development
- -Business skill growth
- -Business Owner(s) performance
Not Pass or Fail
Answer these questions the way things are right now. Not how you hope they will be. This is not a pass or fail test. We need to know your weak areas so we can improve them.
COMPANY INFORMATION
Date
MonthDayYear
Date
Company name
Name
First NameLast Name
Address
Street Address
Street Address Line 2
CityState / Province
Postal / Zip Code
Email
example@example.com
Phone
Area CodePhone Number
1. How long have you been in business?
0-2 Years2-5 Years5 Years or more
2. What percentage complete is your business plan?
1008060No business plan
BUSINESS FOUNDATION
Having a strong foundation is fundamental to the success of any business. You must make time to develop your plans, strategies and goals to determine where you are today and where you want to be in the future. Response options: I-Strongly disagree 2-Disagree 3-Neutral
I know what business I am in.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I have a clear understanding of my present and future clients, their needs, and how they acquire their products and services.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I assess and upgrade my business plan regularly.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
My business goals and objectives are in alignment with my personal goals and objectives.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I have identified my company’s strengths, limitations, and competitive advantage.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
PRODUCTS AND SERVICES
You must understand that the products and services you offer will determine how successful your business is. Your business must be good at finding and growing successful products and services to obtain sustainable growth.
1- Strongly disagree 2- Disagree 3- Neutral 4- Agree 5- Strongly agree
My product and service is in the right market, designed well, positioned correctly, and priced appropriately

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
My product and service design meets the needs of our target audience rather than my personal needs .

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I know what I must do to move my product and service to the next stage.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
MARKETING AND BRANDING STRATEGIES
In order to sell your products and services, you must understand your business's marketing and branding position.
1- Strongly disagree 2- Disagree 3- Neutral 4- Agree 5- Strongly agree
I am able to clearly articulate my company’s brand position.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I have a well-designed value proposition that sets my business apart from my competition and compels my target audience to act.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I have a system for continuous communication with my target audience.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I employ a budget to guide my marketing decisions

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I am able to clearly articulate my company’s brand position.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
ACCOUNTING AND FINANCIAL GROWTH
Accounting tools are the foundation of any business. You must have the proper tools in place to ensure that your business is actually growing.
1- Strongly disagree 2- Disagree 3- Neutral 4- Agree 5- Strongly agree
I have created a detailed budget that guides my decisions.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I consistently use the three principle financial statements to measure and report the results of my business activity.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
My revenue is growing in sales and profits.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
A reliable bookkeeping system provides financial data that allows for an accurate business analysis at any point in time.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
A reliable bookkeeping system provides financial data that allows for an accurate business analysis at any point in time.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I have the funding in place to grow and develop my business.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
SALES TOOLS AND GROWTH
Sales doesn't happen by accident. You must have a committed strategy in place to ensure that you are selling, selling, selling.
1- Strongly disagree 2- Disagree 3- Neutral 4- Agree 5- Strongly agree
I use a Customer Relationship Management system. (CRM)

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I understand the buying behaviors of my target audience and am able to speak my customer’s language.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I have and use technology that allows me to sell effectively.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I have developed sales projections for the next twelve months

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
CUSTOMERS AND GENERATING REFERRALS
You have to know who your REAL customers are. They are also the best source for referrals.
1- Strongly disagree 2- Disagree 3- Neutral 4- Agree 5- Strongly agree
I have relationships with “centers of influence” who provide quality referrals.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
My customers know I am looking for more business and the type of clients I best serve.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I fully understand what my clients’ value by recognizing my clients “vision”.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
BUSINESS OPERATION SYSTEMS
Business operation systems are the lifeblood of the business. Do you have the right systems in place? Response options: 1-Strongly disagree 2-Disagree
My business has the necessary protection it needs, such as legal agreements, insurance, business licenses and permits, software backup systems, etc.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
My business operations are capable of functioning day-to -day, effectively and efficiently delivering products and services.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
My systems are designed to avoid unnecessary paperwork and procedures

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
STAFF AND VENDORS
Your support team of staff and vendors is very important. What is your plan for handling them?
Position descriptions and performance expectations are clearly written and communicated. Everyone fully understands their goals as proven by their performance.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I don't tolerate poor vendor and/or personnel performance

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
My vendors (i.e., CPA, attorney, business strategist, graphic/web designer, marketing consultant, etc.) are dependable, governed by standards of excellence, and committed to ongoing learning.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
BUSINESS SKILL GROWTH
I know the three most critical issues facing my business and have a plan in place to address them.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I am comfortable and confident in resolving conflict and building consensus with clients, vendors, and/or personnel.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I know and understand the importance of various business functions such as market research, strategic planning, profit orientation, sales pro forma, brand positioning, value proposition, projections, etc.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I have a reserve of resources (i.e., time, money, space, skills, staff, and opportunities).

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I have what it takes to be successful (i.e., ambition, dedication, courage, initiative, and willingness to risk).

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
BUSINESS OWNER PERFORMANCE
I am guided daily by goal management rather than time management. In so doing, I make the most of my time

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I have an intriguing and satisfying life away from the office

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
I have confidence in my strengths, my abilities, and myself. I am guided by a healthy dose of optimism.

1 2 3 4 5
1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE
Additional Comments
For more great business development tools join the CAPBuilder Network membership site Small Business Vida www.smallbusinessvida.com.
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BUSINESS HEALTH ASSESSMENT SURVEY

Not Pass or Fail

COMPANY INFORMATION

BUSINESS FOUNDATION

PRODUCTS AND SERVICES

MARKETING AND BRANDING STRATEGIES

ACCOUNTING AND FINANCIAL GROWTH

SALES TOOLS AND GROWTH

CUSTOMERS AND GENERATING REFERRALS

BUSINESS OPERATION SYSTEMS

STAFF AND VENDORS

BUSINESS SKILL GROWTH

BUSINESS OWNER PERFORMANCE