Market Research Form
Section 1 - About You Today
What is your Age/Gender, Location, Occupation, Household Income, Marital Status?
Where do you spend the most time on social media?
Do you follow any industry leaders, influencers, celebrities, or brands for advice on the topic of (insert niche: fitness, relationships, etc)?
How would you describe your personality in 5 words? How would your friends describe you?
What does the average day in life look like for you?
Section 2 - Goals and Interests
What are your goals when it comes to ____ (topic of interest: your life, fitness, health, business, career, relationships, family)?
What’s been your journey with ____ (problem/obstacle)? Pick one from previous questions
What have you tried in the past to solve _____ (problem/obstacle)? Have you invested in any solutions, and if so, what were they?
Why do you think that did/ didn’t work for you?
What did you like / dislike the most about that previous experience investing in (x) solution?
What frustrates you the most about (problem/obstacle)?
What are 5 things you believe are stopping you from achieving your goals in _____ (topic)?
What are the 5 most confusing things for you about _____ (topic)?
What are your biggest fears and beliefs about ____ (problem/obstacle)?
What would it mean for you if you never accomplished this goal? (What keeps you up at night?)
If you could wave a magic wand, what would your ideal situation look like 6 months from now? Paint me a picture (focused on solving x problem)
How would solving this problem change your life? (How would you feel, what would need to change, what would be different?)
What is the biggest motivator for you to make this change / achieve this goal?
Section 3 - Market Research
Have you ever hired an online coach? (If yes, what did you pay them?) (If not, what’s stopping you?)
If I were to make 5 educational videos answering your BIGGEST questions on ____(problem/obstacle), what 5 questions / topics would you want answered?
What would the perfect program have to include/provide in order for you to invest $_____ (at least $1,500) in it? What promise would you need made? (get them to be extremely detailed about what exactly they’d need to be promised / provided)
Should be Empty: