What is your gender?
Prefer not to answer
Which range does your age belong to?
10 or younger
What do you think about this product category which brands come to your mind?
When you decide to buy something in this product category, which ones would be your brand choices?
Competitor brand 1
Competitor brand 2
Competitor brand 3
Which factors were the most effective when choosing these brands?
Personal experience, availability, price, etc.
Please scale your familiarity with this brand.
Did not hear before
1 is Did not hear before, 5 is Very familiar
Please scale your favorability with this brand.
1 is Unfavorable, 5 is Favorable
If the brand was a celebrity, who would it be and why?
Which one is the closest that come to your mind when you think of this brand?
When you think product category, how strongly you agree or disagree with each of the statements.
Do not know
When I found a brand I like, I stick with it.
Convenience of a product is very important for me.
I am a discount follower.
Price is very important concern for me.
I always look for recommendations before buying.
Ads always affect my buying decision.
When you think of this brand, how strongly you agree or disagree with each of the statements.
Do not know
I found it trustworthy.
It would be my first choice when buying this product.
I can confidently buy this brand.
I can recommend this brand to my closest friends or relatives.
If I cannot find this brand, I can buy another brand.
If I cannot find this brand, I won't buy until find it.
Who is the main decision maker when buying this brand?
I decide myself.
I decide with others.
It is not my decision to buy it.
How often do you use this brand?
I use it everyday
I frequently use it
I sometimes use it.
I rarely use it.
I never used it before.
Should be Empty: