You can get up to 80 characters
for the upper board 

BILLBOARD SIZE DETAILS:

35,8'B x 32,5'H

BILLBOARD ADDRESS:

3 Times Square at the Southwest
corner of 43rd Street and 7th Avenue

1. A photo that is ideally 2,700px or more,
2. Caption that should be used along with the photo. It has to be up to 80 characters only. If you need us to make the caption
for you, please feel free to submit us all the info you want the caption to be based on.

The image gets placed into a carousel with the other images slated for the day. How often it appears - and for how long, and
what times - depends on how many other images are in the carousel. We only guarantee one showing and for a few seconds,
but it's very common for the images to appear several times. Also, at least the one guaranteed showing will be during
high-traffic times. (Beginning or end of business day, basically.) It could potentially appear other times as well.

After the image has been placed, you'll get a low-res shot of it appearing on the TS board. (It's sort of like a street cam shot.)
You're welcome to show this to your clients as proof of play. If you'd like a high-res version of the image placement (like, to
use in marketing collateral), we offer that option for a corresponding price.

If there's a certain day you'd like to make sure the image appears, we'd need to have it by the day before. The earlier the
better, basically.