Customer Journey Form
Journey Step
1. Discovery
2. Registration
3. Onboarding & First Use
4. Sharing
Actions: What does the customer do? What information do they look for? What is their context?
Needs and Pains: What does the customer want to achieve or avoid? Tip: Reduce ambiguity, e.g. by using the first person narrator.
Touchpoint: What part of the service do they interact with?
Customer Feeling
Opportunities: What could we improve or introduce?
Responsible Team
Please Select
Design Team
Product Development Team
Marketing Team
Sales Team
Submit
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