New Client Questionnaire

New Client Questionnaire
Objective
To allow The Brown Lab to optimally serve your organization, we need a deeper understanding of your business, your brand, and your goals. These responses will provide our team with what we term "Workshop Ideas" that will synchronize our team with yours.
Business Questions
What is the back story of the company? How did it come about?
What is the company structure?
Who has the authority to make decisions? How does management function? Who will be our primary contact person?
What are your overall goals for the next 2 years?
What are your sales goals for this coming year?
What are the steps in your sales process? What do you perceive to be the common hesitations your clients have with your product or service?
Marketing Questions
SWOT Analysis - What are the foreseeable strengths, weaknesses, opportunities, and threats of your current business goals and marketing strategy?
What do you want your marketing efforts to achieve (high-level)?
What does this look like in terms of your specific marketing goals?
What has the message of the company been to date? Does that message still work?
Define your target audience for us:
Do you have defined buyer personas within this audience?
What standard, high-level marketing key performance indicators do you envision having in place for most marketing campaigns?
What percentage of your customers do you project should be generated through online methods?
What would your model "Customer Life-Cycle" look like?
Who are your competitors?
What is one thing that has been done well by the competition that could be a challenge to overcome when it comes to marketing?
What do you envision will drive the company from a marketing standpoint in this coming year?
Should be Empty: