Path to Purchase Survey
Please answer the following questions about your path to purchase.
What factors influenced your decision to make a purchase?
Price
Quality
Brand Reputation
Product Reviews
Recommendations from Friends/Family
Convenience
Advertising
Online Research
In-Store Experience
Product Features
Other
How did you first become aware of the product/service?
Television
Radio
Print Media
Online Ads
Social Media
Word-of-Mouth
Search Engine
In-Store Display
Other
Did you research the product/service before making a purchase?
Yes
No
If yes, which sources did you use for research?
Company Website
Online Reviews
Comparison Websites
Social Media
Online Forums
Friends/Family
Expert Opinions
Other
Other
Where did you make the purchase?
Physical Store
Online Store
Mobile App
Other
How satisfied are you with your purchase?
1
2
3
4
5
Would you recommend the product/service to others?
Yes
No
Maybe
Please provide any additional feedback or comments about your path to purchase.
Submit
Should be Empty: