Web Project Application Form

Business Name

Contact Name:

First NameLast Name

Contact Email:

example@example.com

Contact Phone:

Please enter a valid phone number.Format: (000) 000-0000.

What does your business do? List the products and services you offer.

What are your top 5 reasons for needing a new website? Be as descriptive as possible about your specific business needs.

Who are the decision makers for this project?

What is the approximate budget you have allocated for this project?

Describe how you want your company to be perceived in 3 or 4 words

Examples: professional, friendly, experienced, fun, eco-friendly, energetic

Are we re-designing / replacing an existing website?

Existing website:

eg. www.mycompany.com

Why have you decided to have the old site re-designed / replaced?

Is there anything about your current website that serves your business well?

Describe your ideal customer or website visitor. Be specific: who are they? how old are they? what are their interests? where do they live? what other websites do they regularly visit?

List the top 5 specific reasons why your ideal customer would be visiting your site.

Examples: researching product specs, finding your phone number, viewing your pricing, learning about industry trends, purchasing goods, booking an appointment

List two or three of your competitors or similar organisations.

This is anyone is who is competing with you for the attention of your ideal customer

What do you think your competitors are doing online that is working for them?

What sets you apart from your competitors?

Creative Brief

How do you want customers to feel when visiting your site?

Examples: energised, excited, warm & fuzzy, cool, exclusive, safe & secure, part of a community, relaxed

Are there any particular websites that you like? Why do you like them?

Most websites benefit from the use of photos to add visual impact. Do you have any photos on file we could use? (feel free to select more than one option below)

Any other details regarding the visual appearance of your site?

Eg. Do you have a style guide we need to follow? Should any elements have a high visual priority such as a certain photo or symbol?

Have you written all the text that will be displayed throughout the website?

Final Details

What does success look like in 12 months time? What would it take for you to be absolutely thrilled with how your new website has performed?

Be as descriptive as possible.

Any final questions or important details about your website?

Will you require any other items produced for your organisation?

Description / details about the above products you require

How did you hear about Exact Images?

Other heard about us