Web Project Application Form
Business Name
Contact Name:
First Name
Last Name
Contact Email:
example@example.com
Contact Phone:
Please enter a valid phone number.
What does your business do? List the products and services you offer.
What are your top 5 reasons for needing a new website? Be as descriptive as possible about your specific business needs.
Who are the decision makers for this project?
What is the approximate budget you have allocated for this project?
Less than $3,000
$3,000 - $5,000
$5,000 - $7,000
$7,000 - $10,000
$10,000 - $15,000
$15,000 - $20,000
More than $20,000
Describe how you want your company to be perceived in 3 or 4 words
Examples: professional, friendly, experienced, fun, eco-friendly, energetic
Are we re-designing / replacing an existing website?
Yes
No
Existing website:
eg. www.mycompany.com
Why have you decided to have the old site re-designed / replaced?
Is there anything about your current website that serves your business well?
Describe your ideal customer or website visitor. Be specific: who are they? how old are they? what are their interests? where do they live? what other websites do they regularly visit?
List the top 5 specific reasons why your ideal customer would be visiting your site.
Examples: researching product specs, finding your phone number, viewing your pricing, learning about industry trends, purchasing goods, booking an appointment
List two or three of your competitors or similar organisations.
This is anyone is who is competing with you for the attention of your ideal customer
What do you think your competitors are doing online that is working for them?
What sets you apart from your competitors?
Creative Brief
How do you want customers to feel when visiting your site?
Examples: energised, excited, warm & fuzzy, cool, exclusive, safe & secure, part of a community, relaxed
Are there any particular websites that you like? Why do you like them?
Most websites benefit from the use of photos to add visual impact. Do you have any photos on file we could use? (feel free to select more than one option below)
Yes, I have digital photos sorted and ready to use
Not yet, but I will organise some as soon as possible
I have photos on file, but I could do with some help choosing which ones to use and/or enhancing them
I am open to the use of quality stock images (like those at www.bigstockphoto.com) to add visual impact to the site
I'd like a photographer to come and take some professional photos to use for the website
I have some printed photos which will need to be scanned
Any other details regarding the visual appearance of your site?
Eg. Do you have a style guide we need to follow? Should any elements have a high visual priority such as a certain photo or symbol?
Have you written all the text that will be displayed throughout the website?
Yes, it is all typed up and ready to go
Not yet, but I know what I want to say and will be writing it all up soon
I have written some stuff down but could do with some help improving it and deciding exactly what to put where
I don't really know what to write or where to begin - can you help me get started?
I would rather you write all the text for me when designing the website
I would first like to work with a marketing team to determine our marketing angle and carefully develop our copy from there
Final Details
What does success look like in 12 months time? What would it take for you to be absolutely thrilled with how your new website has performed?
Be as descriptive as possible.
Any final questions or important details about your website?
Will you require any other items produced for your organisation?
A new logo / corporate brand
Business cards
Flyers / brochures
Letterheads, envelopes or notepads
NCR Books (invoice/quote books)
Other
Description / details about the above products you require
How did you hear about Exact Images?
Please Select
Already an existing customer
Word of mouth/recommendation
Signage/driving by premises
Google
Facebook
Maildrop flyer
Violet popped in to chat
Other
Other heard about us
Print Form
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