Paid Media Kickoff Requirements Checklist
Please complete this checklist to ensure all requirements are gathered for your paid media campaign launch.
Client / Brand Name
*
Primary Contact Name and Email
*
Campaign Name or Reference
*
What are the main objectives of this paid media campaign?
*
Brand Awareness
Lead Generation
Website Traffic
Sales/Conversions
App Installs
Other
Which paid media platforms will be used?
*
Google Ads (Search/Display)
Meta (Facebook/Instagram)
LinkedIn Ads
Twitter/X Ads
YouTube
TikTok
Other
Target Audience Details (demographics, interests, locations, etc.)
*
Campaign Start Date
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Campaign End Date
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
What is the total campaign budget? (Please specify currency)
*
Upload creative assets (images, videos, copy, etc.)
*
Upload a File
Drag and drop files here
Choose a file
Cancel
of
Are tracking pixels or UTM parameters required?
*
Yes, tracking pixels needed
Yes, UTM parameters needed
Both tracking pixels and UTM parameters needed
No tracking or UTM required
Please provide any special instructions or notes for this campaign
Submit Checklist
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