Car Dealership Sales Process Assessment
Evaluate and improve your dealership's sales process with this comprehensive assessment form.
Dealership Name
*
Assessor's Full Name
*
First Name
Last Name
Assessor's Email Address
*
example@example.com
Date of Assessment
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Role of Assessor
*
Please Select
Sales Manager
General Manager
Sales Consultant
External Auditor
Other
Please rate the following aspects of the sales process:
*
Rows
Poor
Fair
Good
Excellent
Customer Greeting & First Impression
1
2
3
4
Needs Assessment & Qualification
5
6
7
8
Product Presentation & Demonstration
9
10
11
12
Test Drive Process
13
14
15
16
Handling Objections
17
18
19
20
Negotiation & Deal Structuring
21
22
23
24
Closing the Sale
25
26
27
28
Post-Sale Follow-Up
29
30
31
32
How satisfied are you with the overall sales process?
*
1
2
3
4
5
Were all required documentation and compliance steps followed?
*
Yes
No
Partially
Which areas of the sales process need the most improvement? (Select all that apply)
Greeting & Introduction
Needs Assessment
Product Knowledge
Test Drive
Negotiation
Closing
Follow-Up
Other
Please provide any additional comments or suggestions for improving the sales process.
Submit Assessment
Should be Empty: