Hospitality Customer Loyalty Audit Form
Evaluate the effectiveness and guest experience of your hospitality loyalty program.
Auditor Full Name
*
First Name
Last Name
Auditor Email Address
*
example@example.com
Date of Audit
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Property Name
*
Property Location (City, State/Country)
*
Loyalty Program Name
*
How would you rate the overall effectiveness of the loyalty program?
*
1
2
3
4
5
Please evaluate the following aspects of the loyalty program:
*
Rows
Poor
Fair
Good
Excellent
Ease of enrollment
1
2
3
4
Clarity of rewards
5
6
7
8
Communication with members
9
10
11
12
Staff knowledge of program
13
14
15
16
Guest engagement with program
17
18
19
20
How frequently do guests participate in loyalty promotions?
*
Rarely
Sometimes
Often
Almost always
Not sure
Are there any challenges or barriers for guests joining or using the loyalty program?
Complicated enrollment process
Unclear benefits
Limited rewards
Lack of staff promotion
Other
What improvements would you recommend for the loyalty program?
Submit Audit
Should be Empty: