Consumer Goods Brand Management Audit Form
Evaluate key aspects of brand management in retail or distribution environments. Please complete all sections for a thorough audit.
Auditor Full Name
*
First Name
Last Name
Auditor Email Address
*
example@example.com
Store/Branch Name or ID
*
Audit Date
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Select Brand(s) Being Audited
*
Brand A
Brand B
Brand C
Other
Brand Visibility and Merchandising Assessment
*
Rows
Excellent
Good
Average
Poor
Shelf location and visibility
1
2
3
4
Product arrangement and facing
5
6
7
8
Cleanliness of display area
9
10
11
12
Availability of promotional materials
13
14
15
16
Stock Level Assessment
*
Rows
Always Available
Sometimes Out of Stock
Frequently Out of Stock
Not Available
Core SKUs in stock
17
18
19
20
New products in stock
21
22
23
24
Out-of-stock items reported
25
26
27
28
Promotion Compliance Check
*
Rows
Compliant
Partially Compliant
Not Compliant
Not Applicable
Current promotions displayed correctly
29
30
31
32
POS materials placed as per guidelines
33
34
35
36
Promotional pricing applied
37
38
39
40
Staff Knowledge and Engagement
*
1
2
3
4
5
Competitor Activity Observed (if any)
Additional Comments or Suggestions for Improvement
Overall Audit Score (1=Poor, 10=Excellent)
*
Poor
1
2
3
4
5
6
7
8
9
Excellent
10
1 is Poor, 10 is Excellent
Submit Audit
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