In-Store Promotion Evaluation Form
Please complete this form to provide feedback and assess the effectiveness of current in-store promotions.
Evaluator Name
*
First Name
Last Name
Store Location
*
Date of Evaluation
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Promotion Being Evaluated
*
How visible and attractive were the promotional materials?
*
1
2
3
4
5
Staff Engagement with Promotion
*
Not engaged
1
2
3
4
Highly engaged
5
1 is Not engaged, 5 is Highly engaged
Customer Engagement with Promotion
*
No engagement
1
2
3
4
Very high engagement
5
1 is No engagement, 5 is Very high engagement
Promotion Compliance Checklist
*
Rows
Yes
No
Promotional signage displayed correctly
1
2
Products positioned as per planogram
3
4
Staff aware of promotion details
5
6
Which promotional materials were used? (Select all that apply)
*
Posters
Shelf Talkers
Endcap Displays
Product Demos
Other
Overall Effectiveness of the Promotion
*
Very Effective
Somewhat Effective
Neutral
Somewhat Ineffective
Very Ineffective
What went well with this promotion?
Suggestions for Improvement
Submit Evaluation
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