Media Advertising Campaign Audit Form
Evaluate and document the effectiveness and quality of your media advertising campaigns.
Campaign Details
Provide basic information about the advertising campaign being audited.
Campaign Name
*
Brand/Client Name
*
Agency or Team Responsible
Campaign Start Date
*
-
Month
-
Day
Year
Date
Campaign End Date
*
-
Month
-
Day
Year
Date
Media Channels Used
*
Television
Radio
Print
Digital (Display, Video, Social Media)
Out-of-Home (OOH)
Other
Please rate the following aspects of the campaign.
*
Rows
Poor
Fair
Good
Excellent
Media Planning & Buying
1
2
3
4
Creative Quality
5
6
7
8
Target Audience Alignment
9
10
11
12
Message Clarity
13
14
15
16
Brand Consistency
17
18
19
20
Call to Action Effectiveness
21
22
23
24
Campaign Objective(s)
*
Brand Awareness
Lead Generation
Sales/Conversions
Product Launch
Other
How well did the campaign meet its stated objectives?
*
Not at all
1
2
3
4
Completely
5
1 is Not at all, 5 is Completely
Overall Campaign Performance Rating
*
1
2
3
4
5
Strengths of the Campaign
Areas for Improvement
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