Market Segment Evaluation Form
Assess and compare potential market segments to inform your business strategy.
Segment Name
*
Segment Description
*
Segment Type
*
Please Select
Consumer
Business
Government
Other
Primary Geographic Region
Key Demographic/Firmographic Characteristics
*
Estimated Segment Size (Number of Potential Customers)
*
How would you rate the growth potential of this segment?
*
1
2
3
4
5
How attractive is this segment in terms of profitability?
*
Not Attractive
1
2
3
4
Highly Attractive
5
1 is Not Attractive, 5 is Highly Attractive
How accessible is this segment for marketing and distribution?
*
Not Accessible
1
2
3
4
Highly Accessible
5
1 is Not Accessible, 5 is Highly Accessible
Competitive Intensity in this Segment
*
Low Competition
Moderate Competition
High Competition
Key Needs or Preferences of this Segment
*
How well does this segment align with your company's strengths and strategy?
*
Poor Alignment
1
2
3
4
Excellent Alignment
5
1 is Poor Alignment, 5 is Excellent Alignment
Please rate the following attributes for this segment:
Rows
Market Size
Growth Rate
Profitability
Accessibility
Strategic Fit
Very Low
1
2
3
4
5
Low
6
7
8
9
10
Medium
11
12
13
14
15
High
16
17
18
19
20
Very High
21
22
23
24
25
Additional Comments or Considerations
Submit Evaluation
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