PPC and Economics Assessment
Evaluate your knowledge and perspectives on Pay-Per-Click advertising and economic principles.
Full Name
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First Name
Last Name
Email Address
*
example@example.com
What is your current role or background?
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Please Select
Student
Digital Marketing Professional
Economics Professional
Business Owner/Entrepreneur
Other
How would you rate your overall knowledge of PPC (Pay-Per-Click) advertising?
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1
2
3
4
5
Which of the following best describes how PPC works?
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Advertisers pay each time their ad is clicked.
Advertisers pay for ad impressions regardless of clicks.
Advertisers pay a monthly flat fee.
Other
Match the following PPC terms with their definitions:
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Rows
Term
Definition
CPC (Cost Per Click)
The amount paid for each ad click
The percentage of people who click an ad after seeing it
A keyword bidding strategy
A measure of ad effectiveness
CTR (Click-Through Rate)
The amount paid for each ad click
The percentage of people who click an ad after seeing it
A keyword bidding strategy
A measure of ad effectiveness
Bid
The amount paid for each ad click
The percentage of people who click an ad after seeing it
A keyword bidding strategy
A measure of ad effectiveness
Conversion Rate
The amount paid for each ad click
The percentage of people who click an ad after seeing it
A keyword bidding strategy
A measure of ad effectiveness
How familiar are you with the following economic concepts as they relate to digital marketing?
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Rows
Not familiar
Somewhat familiar
Very familiar
Supply and Demand
1
2
3
Marginal Cost
4
5
6
Opportunity Cost
7
8
9
ROI (Return on Investment)
10
11
12
Please indicate your level of agreement with the following statements:
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Rows
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
PPC campaigns are more cost-effective than traditional advertising.
13
14
15
16
17
Understanding economics helps optimize PPC results.
18
19
20
21
22
Bid strategies in PPC are influenced by economic principles.
23
24
25
26
27
Measuring ROI is essential for PPC success.
28
29
30
31
32
Rate your confidence in analyzing PPC data and making budget decisions.
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Not confident
1
2
3
4
5
6
7
8
9
Very confident
10
1 is Not confident, 10 is Very confident
What challenges have you faced when managing PPC campaigns or applying economic concepts? (Optional)
Any additional comments or suggestions regarding PPC or economics in digital marketing? (Optional)
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