AI Search Visibility Audit Checklist
Evaluate your website’s readiness and performance for AI-driven search results with this structured audit checklist.
Website Information
Please provide the basic details of the website you are auditing.
Website Name
*
Website URL
*
Audit Date
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Contact Email (for audit follow-up)
example@example.com
Crawlability & Indexation Assessment
*
Rows
Meets Standard
Needs Improvement
Not Applicable
Robots.txt configured correctly
1
2
3
Sitemap.xml present
4
5
6
Noindex tags used appropriately
7
8
9
Pages properly indexed by search engines
10
11
12
Structured Data & Schema Markup
*
Rows
Implemented
Partial
Missing
Organization/LocalBusiness schema
13
14
15
FAQ schema
16
17
18
Product schema (if applicable)
19
20
21
Breadcrumb schema
22
23
24
Mobile-Friendliness
*
Fully Mobile-Friendly
Some Mobile Issues
Not Mobile-Friendly
Core Web Vitals Performance
*
Good (All Core Web Vitals Passed)
Needs Improvement (Some Metrics Failed)
Poor (Most Metrics Failed)
Content Quality & Relevance
*
1
2
3
4
5
Presence of AI-Optimized Content (e.g., answers to common questions, clear entity information)
*
Comprehensive
Partial
Not Present
Technical SEO Health (e.g., page speed, HTTPS, canonical tags)
*
1
2
3
4
5
AI Search Features Present (e.g., site appears in SGE, has rich snippets, Knowledge Panel, etc.)
Site appears in AI-powered search results (e.g., SGE, Bing AI)
Knowledge Panel present
Rich Snippets (FAQ, How-To, etc.)
None of the above
Other
Overall AI Visibility Score (1 = Poor, 10 = Excellent)
*
Poor
1
2
3
4
5
6
7
8
9
Excellent
10
1 is Poor, 10 is Excellent
Comments & Recommendations
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