Customer Acquisition Benchmark Survey
Help us understand and benchmark your organization's customer acquisition strategies and performance.
Organization Name
*
Industry Sector
*
Please Select
Technology
Finance
Healthcare
Retail
Manufacturing
Education
Other
Your Role/Title
*
Company Size (Number of Employees)
*
Please Select
1-10
11-50
51-200
201-500
501-1000
1001+
Which customer acquisition channels does your organization currently use? (Select all that apply)
*
Email Marketing
Social Media Advertising
Content Marketing
Search Engine Marketing (SEM)
Events/Webinars
Referral Programs
Direct Sales
Other
Please rate the effectiveness of your primary customer acquisition channels.
*
Rows
Very Ineffective
Ineffective
Neutral
Effective
Very Effective
Email Marketing
1
2
3
4
5
Social Media Advertising
6
7
8
9
10
Content Marketing
11
12
13
14
15
Search Engine Marketing (SEM)
16
17
18
19
20
Events/Webinars
21
22
23
24
25
Referral Programs
26
27
28
29
30
Direct Sales
31
32
33
34
35
What percentage of your total marketing budget is allocated to customer acquisition?
*
Please Select
Less than 10%
10-25%
26-50%
51-75%
More than 75%
What is your average customer acquisition cost (CAC)? (Estimate in USD)
*
Please Select
Less than $100
$100 - $500
$501 - $1,000
$1,001 - $5,000
More than $5,000
Not Sure
How satisfied are you with your organization's current customer acquisition results?
*
1
2
3
4
5
What are the biggest challenges your organization faces in acquiring new customers? (Select up to 3)
*
Limited Budget
Low Brand Awareness
High Competition
Ineffective Channels
Measurement/Attribution Issues
Limited Internal Resources
Other
Does your organization use any of the following technologies/tools for customer acquisition? (Select all that apply)
*
CRM System
Marketing Automation
Analytics Platform
Lead Scoring Tools
None of the Above
Other
How does your organization's customer acquisition performance compare to your industry peers?
*
Significantly Behind
Somewhat Behind
About the Same
Somewhat Ahead
Significantly Ahead
Please provide any additional comments or suggestions to improve customer acquisition in your organization.
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